Social Media Marketing Associate

Tata Harper Skincare is a 100% natural, nontoxic, high-performance luxury skincare brand and manufacturer based in the Champlain Valley of Vermont. Our products are sold online throughout North America, with limited distribution in Europe, in urban and suburban markets and in stores such as Neiman Marcus, Sephora and numerous boutiques and spas in most major cities.

This role is based in downtown Burlington, VT. Thinking of moving? Burlington is consistently named in “Top 10 Places To Live” lists , and is tucked between the Adirondacks and the Green Mountains. Enjoy hiking and biking in the summer, and hit the ski slopes in the winter.

You will have a chance to create social content that will be seen by the international beauty and personal care industry as well as hundreds of thousands of people, as Tata Harper Skincare has become a high profile brand closely followed by customers, celebrities and national + international media. Today the company is considered the pioneer and #1 brand in the high-end, high-performance Natural Skincare market.

Tata, a Colombian entrepreneur, founded the company on the idea that women no longer need to sacrifice their health to look and feel beautiful: each product in the line is formulated to deliver real, visible antiaging results without a single drop of synthetic chemicals. Her proprietary, handcrafted formulas are powered by the world’s most advanced natural skincare technology and include ingredients from all over the world, as well as fresh herbs and botanicals grown on her own Vermont farm.

Job Title: Social Media Marketing Associate

Ownership over:

Facebook, Instagram, YouTube, Pinterest, Twitter, Snapchat, and the THS blog

Sprout and Simply Measured for publishing and reporting

Soldsie or other shoppable content platforms

Primary responsibilities:

Develop, maintain, and publish the monthly content calendar based on objectives and strategies set forth by the marketing organization and the Director, eCommerce & Digital Marketing.
Create original, innovative, high quality visual and written content to ensure optimized presence on social media platforms, which currently include Facebook, Twitter, Snapchat, Instagram, YouTube and our blog.
Build and manage online communities, with ability to acquire, retain and engage audiences – this includes responding to and engaging with the social community as well as redirecting customer complaints and inquiries to Customer Care.
Responsible for delivering eCommerce revenue through paid, earned, and owned social and content marketing initiatives.
Provide ongoing social media reporting and insights that will enable the digital team to refine the social media strategy and tactics as necessary.
Monitor and report on emerging social trends, best practices, and new social features and leverage these findings into the development and execution of new ideas and innovations.
Work directly with account managers at key social platforms to learn about new features and functionalities.
Partner with PR agency to plan and execute dynamic and engaging social media strategies for brand events.
Benchmark and monitor competitor and industry leaders in social media to apply best practices, leapfrog initiatives, and improve the overall social-media strategy.
Source brand marketing assets for digital channels, optimizing based on digital trends and consumer insights.
Ensure all social communication meets brand guidelines, standards and tone.
Interpret and develop Tata Harper Skincare’s existing brand for digital, bringing the brand to life online in a way that is consistent with all of our other consumer touch points (product, packaging, etc.) as well as our brand mood boards and references.
Work closely with our Creative Director and Design Team to determine visual design and conceptual directions.

EDUCATION and/or EXPERIENCE:

Preferred: BS/BA in Digital Media, Communication, or related degree.
Adobe Photoshop and photography / video editing experience.
Ability and experience working in a deadline driven, production-based, fast paced environment.
Strong project management skills including: conceptualization, planning, managing deadlines and objectives.

OTHER SKILLS and ABILITIES:

Exceptional visual storytelling skills.
Knowledge of emerging web technologies and new media market trends with a passion for experimenting in new media.
Fluency in relevant digital and social media platforms (Instagram, Facebook, Pinterest, Twitter, Snapchat, WordPress, live video)
Detail-oriented, self-motivated, and hungry for career development.
Strong organizational skills.

Reporting Structure