Social Media Coordinator

The Social Media Coordinator will implement social media, content strategies for public health campaigns across a variety of online and social channels. The coordinator will contribute to the campaign’s behavior change goals and objectives, oversee campaign implementation on an ongoing basis, and report to the Social Media Strategy on social media performance. This role includes:

• Scheduling social media and website content on a recurring basis
• Monitoring social media channels for performance and activity and interacting with users based accordingly
• Studying social media trends across all platforms and reporting any changes or opportunities to the team
• Internal organization of social media and website content

Requirements

• Bachelor’s Degree in Communications, Marketing, Advertising or Business preferred
• At least 2 years proven experience as a Social Media Coordinator
• Expertise in managing multiple campaigns across multiple social media platforms
• Experience managing campaigns using Hootsuite and WordPress
• In-depth knowledge of SEO, keyword research and Google Analytics
• Ability to deliver creative copy for text, image and video content
• Familiarity with online marketing strategies and marketing channels
• Ability to gasp future trends in digital technologies and act proactively
• Excellent communication skills; experience working remote is a plus
• Self-starter that requires minimal direction and can handle a fast paced environment with tight timelines
• Multitasking, analytical, and time management skills
• Experience with public health campaigns preferred

Responsibilities

• Research audience preferences and discover current trends and inform the team
• Monitor and optimize campaign pages within each platform to increase the visibility of company’s social content
• Measure web traffic and monitor SEO
• Stay up-to-date with changes in all social platforms ensuring maximum effectiveness
• Facilitate online conversations with audiences and respond to questions with timely and relevant information
• Lead social media outreach to potential campaign advocates and influencers that can help amplify the campaign’s message
• Report on online reviews and feedback from campaign supporters and detractors
• Develop an optimal posting schedule, considering web traffic and customer engagement metrics
• Oversee social media accounts’ layout

Job Type: Contract

Salary: $45,000.00 to $55,000.00 /year

Experience:

• Social Media: 2 years (Required)

Education:

• Bachelor’s (Required)