Social Intelligence Analyst

About Uber

We’re changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we’re a part of the logistical fabric of more than 600 cities around the world. Whether it’s a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that’s just what we’re doing today. We’re thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we’re in for the long haul. We’re reimagining how people and things move from one place to the next.

Social Intelligence Insights Analyst

The Market and Consumer Research team shapes the marketing and business direction of Uber by providing data-driven answers to the company’s most important questions. Composed of researchers, data scientists, and engineers, our team makes an impact across Uber by uncovering rich, deep insights that inform the marketing and creative process using brand, position, message, and segmentation research tools. Our team is customer obsessed, action-oriented and sparks creativity. We produce the highest-quality insights while pioneering innovative research techniques.

Collecting data and interpreting trends and patterns from that data, is core to how we make decisions at Uber. It’s important that we not limit data analysis to owned metrics. We look to third parties to understand how the world is talking about our company across online media (news, blogs, forums, and social media) so that we can improve campaigns, products, marketing and business operations.

As a Social Intelligence Insights Analyst it is your responsibility to elevate the consumer’s voice to HQ and regional teams around the world to position our business for success across marketing, product, partnerships and overall operations. You’ll be in charge of ensuring that we’re utilizing the best tools in the industry to listen to our consumer’s voices and identify areas of opportunity to act on.

You should be an innovator who is eager to develop a suite of the best social and digital listening tools, have a strong knowledge of text analytics and sentiment + opinion analysis capabilities, a great understanding of consumer’s digital and social media habits, trends across social platforms, third party API capabilities, and eager to put consumer conversation to action.

Responsibilities

Work cross functionally with teams at HQ to develop consumer insights to help pre- and post rollout of campaigns, products and events.
Work with Marketing Managers globally on social and digital listening utilization.
Report on earned media analysis to the Insights team on a regular basis to surface changes in conversation around our brand.
Build regional reporting templates to be distributed locally to ensure monitored metrics are consistent globally. Collaborate with teams at HQ and around the world to facilitate knowledge sharing and to shape the consistency of our reporting practices.
Fully master and become a power user of listening tools.
Data management for multiple projects as needed; Business and functional requirements for dashboards and data workflow, and underlying dataset ownership
Understand the current reporting process and work out ways to optimize and enhance regular campaign report deliverables
Develop visualizations in Excel, PowerPoint and Google Slides to illustrate media data
Share out reports utilizing advanced text analytics solutions and automated sentiment for earned and owned media.
Analyze and interpret information from multiple data sources
Act as a storyteller, translating complex analytical work into easy to understand analysis and recommendations
Partner across teams at Uber to think outside the box on how social listening can help fuel business impact.â€¨
Up to 15% domestic/international travel required.

Requirements

3-5+ years of analytics and social + digital media listening experience
Deep understanding of advertising and marketing research
Experience in the analysis of large data sets to find useful relationships
Excellent verbal, written, and interpersonal communication skills
Strong organizational skills and ability to manage several tasks simultaneously
Develop and present reports that measure and provide insight to advertising partners on their social campaign activity. Create campaign best practices based on product categories and advertiser goals
Be the cutting edge expert on social and digital media monitoring and analytics tools
Evaluate and provide a POV on new and existing tools
Exceptional data interpretation skills, with strong attention to detail, writing, and visual representation.
A proven ability to produce deliverables and field inbound requests in a timely manner

Preferred Qualifications

Strong analytical skills for measuring/tracking success and KPIs.
Experience with Brandwatch, and/or similar listening tools. Sysomos, Crimson Hexagon, Facebook Topic Data, etc.

Perks

Employees are showered with Uber credits each month.
The rare opportunity to change the world such that everyone around you is using the product you built. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globally.
Sharp, motivated co-workers in a fun office environment.

Benefits (US)