Shopper Marketing Sr. Planner

Food. Purpose. You.

We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.6 billion during fiscal 2016.

We seek out the best talent, provide them with rich development resources, support, and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who are leaders, innovators, and want to be part of a company that serves the world by making food people love.

EOE/Minorities/Females/Vets/Disabilities

INTEGRATED SHOPPER MARKETING OVERVIEW

Integrated Shopper Marketing (ISM) creates and executes customer-centric, local-level marketing and event programs in partnership with our Brands, Sales teams and retailers.

POSITION OVERVIEW

General Mills is seeking a Shopper Marketing Sr. Planner in Tampa, FL to lead account-specific shopper marketing planning including campaign/creative briefs and project execution. This position reports to the account level Shopper Marketing Manager. It requires interaction with customers as well as internal teams and agencies.

MAIN RESPONSIBILITIES

• Lead execution of General Mills’ retailer shopper marketing programs and tactics with internal and external groups
• Develop shopper marketing plans and presentations
• Oversee creative briefs, timelines, budgets, etc. in support of shopper campaigns
• Conduct data/event analysis
• Attend customer meetings and foster strong working relationships with sales and marketing team members at both General Mills and our customers
• Maintain account level shopper marketing budget and approve invoices

MINIMUM QUALIFICATIONS

• Bachelor’s Degree required
• 2-4 years of Shopper Marketing/Promotion Marketing experience preferred
• Strong ability to translate business strategies into Marketing Communication ideas, strategies and plans
• Media/digital planning and execution
• Strong understanding of Social Media and Public Relations
• Ability to manage multiple, complex projects simultaneously

This position is not eligible for relocation assistance at this time.

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