Public Affairs/Communication Specialist II (REPOSTED WITH NEW FI (13159)

Salary:

Salary Range: $3,515 – $5,704 per month (anticipated hiring salary: $3,515 per month)

Note: This is a full-time (40 hours per week), probationary, exempt position

Organizational Description:

Our work in the Kremen School of Education and Human Development emphasizes the commitment to preparing educators, counselors, and educational leaders who are inclusive of diversity and embrace a respect for differences. We want to reassure our students that our school will continue to be a place of inclusivity as we prepare educators and counselors to work towards social justice in our communities. We actively reject messages of bigotry, racism and misogyny and continue to advocate for linguistically and culturally diverse students.

As future educators, counselors, and educational leaders, our role becomes more critical. The Kremen School would like to reaffirm President Castro’s statement of Fresno State’s commitment to foster an inclusive climate where everyone and every voice matters. Not only do we strive towards our mission of preparing leaders in diverse communities, we also strive to make sure that our leaders in schools respect the children they serve.

Overview:

Under the supervision of the Dean of the Kremen School of Education and Human Development and the lead work direction of the Administrative Services Manager, this position is the school resource person, responsible for media relations and the creation and dissemination of communications projects for the school, its departments, programs and institutes in accordance with the School’s vision, mission, and goals. This position creates, manages, and implements media updates, works closely with University Communications, and maintains strong relationships with each of the departments, programs, institutes, centers, and development director. The incumbent is expected to work closely with University Communications to ensure a consistent campus strategy is developed and executed. Work is performed autonomously under general supervision and requires regular exercising of judgment and discretion to interpret policies and procedures and objectives. Work is reviewed for soundness of judgment.

Position Summary:

Responsible for the coordination of the Kremen School marketing, advertising, and social media including, Facebook, Twitter, etc.

Independently perform communication assignments related to media relations, publication development, marketing and research, and serve as a media spokesperson and/or senior editor

Create flyers, brochures, event programs, website, forms, information materials, press releases, social media communications, marketing and promotional materials, etc. for the Kremen School, its programs, and institutes in print and electronic media to highlight activities and accomplishments

Collaborate with designers, photographers, faculty, and others on the theme, design and content of print, electronic and web-based publications

Communicate and coordinate purchases with vendors for Kremen School promotional materials

Copy, edit, proofread, and revise communications

Responsible for the coordination and maintenance of the School’s website and social media accounts ensuring information is current and useful

Responsible for the School master calendar, ensuring the aggregation of school events and activities

Communicate with interpersonal contacts in person, by email or phone

Research recruitment trends to develop, implement, and sustain an effective outreach to prospective students and affiliates

Facilitate marketing meetings with school personnel, work with departments on event media (conferences, social events, programs, etc.) and coordinate annual school open house

Attend and assist with the coordination of the Kremen School annual convocation ceremony and other school events (some nights and weekends) including but not limited to photograph, provide live media updates, and real time press releases

Perform other duties in support of the Kremen School of Education and Human Development

Secondary duties of the job include:

Work in cooperation with the Administrative Services Manager on advertising for Kremen School

Work with the Director of Development on outreach efforts to alumni and friends of the Kremen School

Work in coordination with University Communications on press releases and other communication projects

Report and utilize web and social media analytics results

Maintain image library for school-wide use

Assist with the planning, coordination, and promotion of school events independently and as needed

Attend and represent the school at University communication meetings

Retrieve data to run program reports and prepare documents as requested

Prepare marketing report to be included in the annual report to the provost

Prepare and process expense forms, printing services requests, as well as other financial forms as needed

Attend training sessions to improve skills as needed