Product Marketing Manager

As the Product Marketing Manager, you will be responsible for delivering against one of the company’s major growth initiatives. You know the fundamentals of consumer marketing, but you also develop amazing products, competitive pricing strategies, and new channels of distribution. You drive business decisions with strong, fact-based analysis. You lead teams that include diverse stakeholders from across the company. You have the passion and dedication to grow the business through innovative thinking, collaboration, and hard work.

Responsibilities:

• Strategy
• Partner with leadership in developing the brand vision and long term strategies. Own short- and medium-term brand strategies from creation through execution.
• Develop innovation strategy in partnership with Product Development and the leadership team.
• Align and influence leadership to make optimal prioritization decisions.
• Data Analysis
• Analyze multiple sources of data to succinctly and accurately present complex analysis and make persuasive recommendations.
• Provide business reviews, assortment analysis, opportunity gaps, and other analysis to create action plans that close distribution gaps and increase sales.
• Evaluate alternate marketing tactics, product/portfolio strategy, pricing/ promotion plans, and distribution/channel strategy to deliver optimal value.
• Monitor and analyze sales volume, market share, and promotional initiatives.
• Work with leadership and Sales to proactively analyze, plan, and act upon business opportunities and recommendations.
• New Product Development
• Develop and validate concepts that deliver on key consumer needs and align to the brand strategy.
• Develop a robust pipeline of disruptive innovation that drives incremental and profitable growth.
• Work witha best-in-class, cross-functional team responsible for shepherding product concepts through the innovation process, considering strategic, consumer, technical, and business viability.
• Provide thought leadership and ongoing inspiration for sustained growth.
• Planning & Execution
• Partner with Sales to translate strategies into specific go-to-market tactics across channels and key customers.
• Assist in the development of consumer insights to develop effective communication strategies and consumer messaging.
• Monitor, review, and report on competitive marketing activity and results
• Drive learning agenda to identify areas of growth potential.
• Other duties as assigned

Key Competencies:

• Strong analytical skills required.
• Experience working with data and interpreting results to drive decision-making.
• Experience utilizing syndicated data preferred. (Nielsen, IRI)
• Advanced PC skills required, particularly Excel.
• Combines a disciplined, fact-based approach with consumer insight and intuition.
• Paints a clear picture of the future for their brand.
• Advocates for the brand and the consumer.
• Identifies and focuses resources on the biggest priorities.
• Maintains an inclusive and creative environment by communicating effectively.
• Ability to flawlessly multi-task and thrive under pressure and deadlines.
• Consistently delivers results despite obstacles.

Qualifications:

• Bachelor’s degree in Business, quantitative, or other related field. MBA preferred.
• Strong professional background with 4+ years product/brand management and marketing experience. CPG experience preferred.
• Willingness to travel when required (< 10%).

BlenderBottle is a fast-growing company offering great opportunities for growth and advancement. We are the inventors/wholesalers of the best-selling BlenderBottle Classic, BlenderBottle SportMixer, BlenderBottle GoStak, and BlenderBottle ProStak. Our products are sold worldwide through major retailers including Target, GNC, Whole Foods Markets, Wal-Mart, Bed Bath and Beyond, etc. To learn more about our growing product line, visit www.BlenderBottle.com .