Paid Social Media Buyer

Job Role:

Junior Facebook Ads Uploader

BASIC FUNCTIONS:

You will be responsible for building, uploading, and optimizing paid social media campaigns across a few different social media networks. You will work with a high-energy team to test, scale, and optimize Facebook and Instagram campaigns designed to deliver customers with the highest lifetime value at the lowest CPA possible.

The ideal candidate for this position has a firm social media and analytical background in paid media with a strong emphasis for driving conversions and delivering real ROI. Candidate must know how to use Ads Manager to upload, optimize, and report on key metrics. They are data-driven, overly positive, hungry for success, love challenges, expert multi-taskers, enjoy working in a fast-paced environment and like to have fun in their daily work life.

KEY RESPONSIBILITIES:

• Apply appropriate analysis and optimization techniques to aggressively scale paid media campaigns on Facebook and Instagram.
• Run both prospecting and retargeting campaigns that successfully push potential customers down the purchase funnel.
• Run multivariate tests in order to determine highest performing creative and target markets to increase campaign performance.
• Provide conversion-focused ad creative direction and write ad copy based on past data learnings.
• Ensure proper tracking, attribution, and consistency across diverse programs and channels.
• Reporting: analyze data to maintain and forecast monthly budget and ROI figures, and to provide key insights and recommendations on campaign performance
• Staying current with best practices, strategies, legislation and industry standards related to social media marketing, analytical & eCommerce tactics

QUALIFICATIONS REQUIRED:

• Highly proficient in Facebook’s Ads Manager and/or Power Editor.
• Comfortable with A/B testing tools and methods to prove statistical significance between ad and target market variations.
• Comfortable at quickly using Excel for data analysis and manipulation (pivot tables, modeling, etc.).
• Proven skills in ad copywriting.
• Experience in Google Analytics or other analytics software.