OPS Content Coordinator/Web Writer/Maintainer

Under the supervision of the UF/IFAS Web Manager, the candidate will work on a web team as a content coordinator and strategist. The content coordinator will audit content across the UF/IFAS digital web platform by reviewing all resources available, and propose solutions that are realistic within the current structure of our digital platform. The candidate will support marketing plans that drive engagement and site traffic, and produce content on web pages ensuring usability and accuracy. The content strategist will write content appropriately geared to Florida residents statewide.

Primary Responsibilities:

• Research, inventory, and analyze existing content. Evaluate content and propose solutions that increase content cohesion.
• Implement a content strategy to help develop great digital experiences to successfully impact Florida residents state-wide. Content should be composed in a fashion that is shareable across multiple digital platforms and includes an appropriate SEO keyword strategy.
• Set-up the parameters and strategy on how to manage individual content for the long-term after connecting with subject matter experts.
• Work with county staff state-wide to create and post content for IFAS Extension websites. Write appropriately for digital platforms using a clear, simple, and straightforward style.
• Procure existing content edit/adapt the information for general public audiences. Secondary Responsibilities:
• Connect existing digital resources and use them appropriately.
• Understand business and technical requirements to supply appropriate content.
• Understand issues that are important to Florida residents statewide relating to agriculture, natural resources, nutrition and healthy lifestyles, landscaping and conservation, sustainability, financial management, and more.
• Content Strategy in the following: o Ability to translate UF/IFAS stories and ideas into inspirational and conversion drivers that are appropriate for different devices and sustains the vibe for an emotional connection. Focus on website goals from a business and user point of view, to help define how content should be organized, positioned, and made relevant. o Create structure using taxonomies and other classification schemes, relationships (ontologies), so content can easily be cross-linked and dynamically served within the site as well as more effectively integrated in cases of syndication. Identify what the most popular topics are and how to optimize our content to meet these demands and movement between related materials.

Advertised Salary:
$13.00/hr

Minimum Requirements:

• Tasks require experience and/or familiarity with: updating web content, web writing, content strategy, and digital content coordination.
• Excellent written and verbal communication skills (with technical and non-technical team members).
• The ability to work collaboratively and independently.

Preferred Qualifications:
Special Instructions to Applicants:
Please note:

• This is a temporary part-time or full-time position (minimum 20 hours per week – up to 40 hours per week) that is expected to last through June of 2018.
• Some in-state travel will be required.

Health Assessment Required:
No