Marketing & Social Media Coordinator

Overview : Loggerhead Marinelife Center (LMC) is one of the world’s most advanced sea turtle hospitals and one of Palm Beach County’s most visited cultural destinations. Founded in 1983, the Center has achieved very robust growth and is in the process of embarking upon a large capital expansion of the Juno Beach, FL campus.

LMC’s Mission Statement :
To promote conservation of ocean ecosystems with a special focus on threatened and endangered sea turtles.

LMC’s Vision Statement :
To be recognized locally and internationally as the leading authority in sea turtle education, research, and rehabilitation.

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Position Description* : Do you want to work in a place where there’s joy every day? Where you can be proud to describe your work?

The Marketing & Social Media Coordinator works under the direction and oversight of the Associate Director of Marketing & Communications and collaborates with key staff members to develop and implement marketing and communication strategies for the purpose of promoting Loggerhead Marinelife Center (LMC) pursuant to its policies and objectives. This includes being responsible for coordinating organization-wide message and content generation through multiple communication channels. This is an entry level position.

Qualifications

Must be a self-starter and be able to work independently as well as with a team. In addition, must have excellent organizational, writing, verbal, and interpersonal skills. Innovation and creativity is a must for this bright, energetic individual as well as strong attention to detail and ability to multi-task. Flexibility to attend occasional evening and/or weekend meetings and/or events is required.

Supervisor

Directly responsible to the Associate Director of Marketing & Communications.

Job Responsibilities

Marketing Duties * Prepare, edit and distribute LMC communications including, but not limited to: online communications, website, e-newsletters, social media, e-commerce copy, advertisements,
program brochures, release notifications, promotional materials, annual report, etc. in keeping with LMC’s branding policy. * Manage all aspects of organizations’ Social Media presence via Facebook, Twitter, LinkedIN, Instagram, Pinterest, Snapchat, blogs, email marketing, etc. as directed by management. * Monitor all of LMC’s digital channels for content updates regularly, including: marketing posts, events, website updates, pictures/videos, and responding to Facebook comments. This includes the management of: Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest, and YouTube. * Track and report website and social media metrics weekly. * Prepare, edit, and post weekly blog posts to LMC WordPress. * Responsible for weekly product updates to LMC’s E-store and Amazon.com storefront. * Assist the Associate Director of Marketing & Communications with web-based and community promotional and fundraising campaigns, including social media advertisements. * Seek and implement marketing collaborations with other organizations that are relative to LMC’s mission. (Local tourism groups, hotels and other attractions). * Attend and support marketing outreaches as needed. * Represent the center at public and professional events as requested. * Support LMC event coordination, marketing and implementation efforts. * Secure media sponsorships and manage fulfillment for special events. * Submit calendar listings to all media outlets for events and programs. * Proofread all marketing, promotional materials and donor correspondence. * Perform other marketing and communications activities as assigned. * Assist in management and implementation of the LMC Brand Ambassador Program. * Assist in submitting and documenting grant information for all Marketing grants including, Palm Beach County Cultural Council, Cardinals-Marlins Fund, Google Ads Grant, and Google One Today Project.

Administrative Duties

* Maintain and coordinate implementation of the annual marketing & communications calendar and special events list. * Assist the Associate Director of Marketing & Communications with monthly PR/Marketing report. * Oversee inventory of promotional materials and reorder as needed. * Assist the Associate Director of Marketing & Communications with invoices and expense requests. * Supervise interns, volunteers, and Street Beat team as needed to assist with daily responsibilities. * Update job knowledge by participating in continuing educational opportunities.o Become knowledgeable with each LMC department: Marketing & Development Research & Rehabilitation Education & Conservation Retail, Pier and Manatee Lagoon Volunteer * Other administrative tasks as assigned.

Database Duties

Grow and manage LMC’s email list utilizing best practices and creative list-growth techniques. Manage digital visitor sign-in platform (iCapture), including; data mining and upload, follow-up communication and recommendations for marketing campaigns. Grow and manage LMC’s Sea Turtle Release Notification email list.

Skills Required

Proven experience as an Administrative assistant or Office admin assistant. Advanced computer skills required: Microsoft Office (Word, Excel, and PowerPoint) Gmail, Outlook, Web & Social Media savvy. Proficiency in Raiser’s Edge/Blackbaud is preferred but not required (donor database management). Must have strong interpersonal communication skills and the ability to seamlessly communicate with a variety of different customers. Experience with Mac computers and Adobe Photoshop, Illustrator, and InDesign is preferred.

Educational Requirement

BA or higher degree in marketing, communications, public/media relations, or related field, or demonstrated minimum of 1-2 years’ experience in one or more of these areas.

Job Type: Full-time

Required education:

• Bachelor’s