Marketing Research/Consumer Insights Associate

The Digsite Consumer Insights Consultant is responsible designing and implementing market research studies that help our customers grow their brands. Work directly with amazing brands like Sub-Zero, Dannon, LG Electronics and Sony Interactive Entertainment to conduct Digsite Sprints that inform new product development, marketing programs, and customer experiences. In this role, you would be actively involved in the design, moderation and analysis of qualitative research projects, as well as closely with the research operations team to develop best practices and ensure quality research execution.

Responsibilities

• Consult with Digsite customers and prospects to define their research needs and translate these objectives into the appropriate research design
• Work closely with the Research Operations team to set up, recruit, moderate and maximize engagement in the Digsite community
• Engage with participants to ask follow-up questions, conduct the appropriate analysis, interpret the research findings, and develop recommendations and reporting in a clear, concise and compelling manner
• Oversee Research Operations team and any outside Digsite Consultants to ensure every Digsite community has a successful outcome
• Develop best practices and training programs with the research operations team
• Work with the application development team to define product enhancements and potential new Digsite features.

Qualifications

• Bachelors or masters degree in marketing or related field plus relevant work experience
• Expertise in managing qualitative studies such as focus groups or ethnographic research
• Excellent design, analysis and reporting skills.
• Enjoys learning new technologies and adept with social media.
• Excels in a highly collaborative, fast paced entrepreneurial environment
• Able to work onsite in Madison with flexible hours

Compensation

• Base salary $50-85,000 per year, commensurate with experience
• Vacation and paid company holidays
• Company health insurance plan

ABOUT DIGSITE

Digsite helps brand marketers to build amazing ideas, fast by engaging, empathizing and iterating with their target consumers. We’re growing fast, and seeking smart, energetic and results-oriented people to join us on the journey. If that sounds like you, contact us to learn more.

Job Type: Full-time

Job Location:

• Madison, WI

Required education:

• Bachelor’s

Required experience:

• Market Research: 1 year