Marketing Manager, Food & Beverage

Role Summary

The Food and Beverage Marketing Manager creates and champions brand experiences for Alaska’s food and beverage products. This manager leverages a deep knowledge of food and industry trends, guest insights, feedback, and business analysis to increase guest satisfaction and to help build a strong and enduring love for the brand. This role is a high profile product marketing position that integrates product design, marketing, and P&L; management to ensure goals are met.

Scope & Complexity

This position supports food and beverage product marketing activities for Alaska Air Group (AAG) and its subsidiaries.

Key Duties

Creates, champions, and maximizes the food and beverage experience to increase guest satisfaction and to help build a strong and enduring love for the brand.

Develops the overall product design and updates the product roadmap and positioning based on program strategy, guest insights, and business analytics.

Manages all phases of the product and menu development lifecycle, including development of product briefs, specifications, and requirements based on overall program strategy and guest insights.

Develops recommendations for new food and beverage products and services, including initiating and managing gap identification, idea generation, and financial attractiveness.

Ensures food and beverage guest experiences are consistent with Alaska’s brand positioning, including marketing collateral, service-ware, flight attendant presentation, and other branded touch-points.

Performs an annual review of products and their contribution to AAG’s business plans.

Assists in the development of Inflight communication and training materials.

Leverages a deep knowledge of food and beverage trends inside and outside the industry to implement best practices where appropriate.

Acts as the voice of the guest by understanding guest needs and insights.

Commissions primary research and/or secures secondary research to compile actionable insights on the airline industry’s competitive food and beverage landscape.

Tracks and utilizes market research, surveys, internal data to understand guest needs and to identify new opportunities to inform decision-making and measure success.

Oversees all P&L; accounts where food and beverage products contribute, including cost tracking and reporting, forecasting, and developing recommendations to meet annual commitments.

Provides input to the annual calendar of inflight marketing programs, communications, and collateral, including briefings, development of creative assets, and tracking the results and impact of marketing efforts.

Job-Specific Skills

Required

A minimum of 4 years of progressive experience in product or brand management.

Working knowledge of financial planning and forecasting.

Ability to analyze data and make action-driving recommendations.

Ability to communicate clearly and concisely, both verbally and in writing, as well as through compelling presentations.

Ability to confidently present objectives and desired outcomes to leadership and cross functional teams.

Ability to influence without authority to get things done in a timely fashion.

Ability to balance multiple priorities and meet deadlines while working independently and as part of a team.

Minimum age of 18.

Must be authorized to work in the U.S.

Preferred

2 years of experience managing external agencies or vendors.

Experience with profit and loss (P&L;) management.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Education

High school diploma or equivalent is required.

A Bachelor of Arts or a Bachelor of Science degree, with a focus in business, marketing or a related area, is required.

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THE LOCATION

The location for this position is in Seattle, Washington

OUR CULTURE – ALASKA AIRLINES

For eligible employees, our company offers a unique total rewards package that few companies can match, including insurance coverage for medical, dental and vision care, 401(k) retirement savings plans, monthly and annual incentive bonus plans, time off and a generous employee travel program. Each day, we are guided by our core values of Professionalism, Caring, Resourcefulness, Integrity and Alaska Spirit at work and in our communities. Alaska Airlines also fosters a diverse and inclusive culture and is an Equal Opportunity Employer.

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POSTING INFORMATION

Please apply on or before: April 9th 2017.

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Alaska Airlines and Horizon Air do not tolerate discrimination or harassment on the basis of race, color, creed, religion, national origin, alienage or citizenship status, age, sex, sexual orientation, gender identity or expression, marital status, disability, protected veteran status, genetic information, or any other basis protected by applicable law. Employees or applicants who inquire about, discuss, or disclose their compensation or the compensation of other employees or applicants are also protected by law.

Alaska Airlines y Horizon Air no toleran discriminacion o acoso en base a raza, color, credo, religion, origen nacional, estatus migratorio de residencia o ciudadania, edad, sexo, orientacion sexual, identidad de genero o expresion, estado civil, discapacidad, estado veterano protegido, informacion genetica o cualquier otra base protegida por la legislacion aplicable. Empleados o aspirantes que indaguen, discutan o revelen su compensacion o la remuneracion de otros empleados o aspirantes tambien estan protegidos por ley.