Hotline: 678-408-1354

Marketing & Communications Specialist

Under the general direction of the Economic Development Director, this position will plan, develop, coordinate, and implement marketing and communication strategies across all city departments as well as support media relations and marketing activities of various city services with heavy emphasis on the City Manager’s Office, Economic Development, and Park and Recreation initiatives; specific responsibilities include content design and creation, project work and the planning and coordination of special events.

Routine Job Duties/Responsibilities

Marketing

  • Work with city departments to coordinate, design and produce, (or in some cases, have a third party produce) advertising, marketing, and promotion of departmental activities such as special events, annual reports, program guides/bulletins, services flyers, posters, presentation templates, etc.; ensure coordination of marketing materials and consistency of messaging to capitalize on City’s brand/identity.
  • Create and/or manage the marketing campaign for recreational programs offered by the Park and Recreation Department inclusive of the program registration campaign/direct mail campaigns, and measure the various marketing strategies to gage their effectiveness in generating interest and participation.
  • Design, or oversee design, of a variety of materials featuring various city initiatives/services including maps, graphs, reports, newsletters, and promotional publications using various graphic design software packages.
  • Serve as main point of contact for external advertising/marketing campaigns; manage vendors for services for special projects/events such as ground-breaking and ribbon cutting events.
  • Maintain city photo/video library for use in communications/marketing materials. May occasionally serve as event photographer and/or videographer and assist with drone footage and video production when needed.
  • Manage access to and integrity of City-branded items (letterhead, templates, stationery, etc.) to ensure staff can easily access appropriate materials and to maintain integrity of City brand and image. Disseminate and encourage organization–wide use of common templates, fonts, etc.

Communications and Media Relations

  • Work with Director to develop and deliver an integrated communications strategy that connects the public with the City organization and services; ensure consistent messaging and cascade messaging through a variety of social media to project and maintain a positive community image of the City.
  • Develop and maintain effective working relationships with media contacts; write news releases/alerts, and create media outlines; coordinate communications for city officials and preparation/practice for media interviews as needed; respond to media requests for public information and coordinate communications on city issues, or matters of public interest, affecting the City and its residents.
  • Manage the City’s social media presence via the website and other media such as Facebook and Twitter accounts; manage content on website and monitor and respond to questions, concerns, and feedback on these sites. Develop practices to integrate various departmental social media presence with the goal of enhancing and amplifying unique departmental attributes while fostering a unified City presence.
  • Serve as a resource for departments in responding to citizen concerns and inquiries regarding services or projects on public forums such as City’s website and social media accounts

Relationship Building

  • Develop relationships with communications contacts in all City departments to ensure accuracy of information released and to consistently cascade messaging throughout various platforms existing in the City’s network of social media and already established communication avenues; build trust and rapport with partner personnel serving in Public Information Officer roles for other departments.
  • Research, source, secure and promote sponsorships and partnerships for Park and Recreation programming.
  • Work with other departments to develop program guides and services flyers that feature and promote existing departmental services and the roll-out of new services, initiatives, and programs.
  • Work with Director and other Departments to create marketing pieces to provide accurate information about Urbandale; implement strategies to enhance the profile of Urbandale by means of consistent and cohesive messaging that reinforces City’s branding/identity.
  • Performs related duties and responsibilities as assigned.

Typical Qualifications

Any combination of education and experience providing the required skill and knowledge is qualifying. Typical qualifications would be equivalent to:

  • Bachelor’s Degree in Marketing, Communications, Journalism, Graphic Design, or a related field.
  • Three (3) years’ professional work experience in marketing, communications, media or public relations, with experience in public sector preferred.
  • Valid Iowa Driver’s License
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Contact Us

Eltas EnterPrises Inc.
3978 Windgrove Crossing
Suite 200A
Suwanee, Georgia
30024, USA
contact@eltasjobs.com

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