Marketing Communication Specialist

Title : Marketing Communication Specialist

Reports to: Steve Van Ginkel, VP of Partners and Marketing

Job Description : The Marketing Communication Specialist will support the organization’s marketing efforts through the development of clear and compelling content across multiple channels. This position will work closely with internal subject matter experts and key stakeholders to develop communications strategies. The individual will be responsible for the day-to-day communications activities including but not limited to collateral development, email/web initiatives, social media, advertising and public relations.

Required Technical Skills: The Marketing Communication Specialist should have advanced knowledge in AP Stylebook guidelines, proficiency in the Microsoft Office Suite and familiarity with the Adobe Creative Suite. Experience executing marketing campaigns using both traditional channels and digital channels is preferred.

Required Education/Experience: BA/BS degree in communications, English, marketing, or public relations preferred, or equivalent combination of education and experience. Experience in business to government marketing, channel sales and/or the technology industry is preferred.

Skills/Abilities:
Exemplary spelling and grammar skills

Excellent overall writing and verbal communications skills

Adept at tailoring messages for different audiences

Innovative and creative ability to think outside the box

Possess a strong work ethic and team player mentality

Capable of working in a high-paced, demanding environment

Great research, organizational, and learning skills

Experience launching and maintaining a corporate blog desired

Strong problem-solving skills

Primary Responsibilities:
Write clear and compelling content that is optimized for diverse purposes including company literature, e-newsletters, press releases, case studies, email blasts and eventually blogs.

Execute social media activities as an integrated component of our broader thought leadership, awareness and demand generation strategies.

Analyze asset usage and effectiveness.

Assist with the planning and crafting of marketing and communication campaigns.

Understand/ability to quickly learn current technology and can clearly explain complicated subject matter to technical and non-technical audiences.

Sterling Computers is an Equal Opportunity Employer, Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, military status, national origin or any other characteristics protected under federal, state or applicable local law.