Marketing Analytics & Insights Manager

This role will understand industry standards and follow emerging trends in media measurement and mix modeling. They will partner closely with both internal and external partners that build media mix models. This role will bring standardization across the various WDP&R businesses, build new tools, drive scenario planning leveraging marginal MROI insights, and identify and track key indicators of media performance such as cost per booking, media decays, total and marginal MROI and actual spend. They will proactively identify and solve opportunities for value-added analysis while framing recommendations for leadership. The successful candidate will have a mix of analytic, media and ROI experience along with demonstrated ability building recommendations that drive results. The position will partner across the WDP&R organization to ensure all relevant organizational goals and implications are appropriately considered. A successful candidate will have strong relationship skills, ability to analyze and integrate results, leverage data to put together the right story and experience developing analytic tools. This role will partner across the organization including Marketing & Sales Strategy, Global Media Strategy, Digital Marketing, WDP&R Online/Digital, Pricing, Planning & Forecasting, Finance and others.

Minimum four (4) years experience in analytics, business planning or similar role, preferably within the travel industry

Solid analytical and technical problem solving skills, including strong knowledge of statistics and data mining

Demonstrated ability to effectively handle multiple tasks simultaneously

Demonstrated advanced proficiency in analytic software applications such as Excel, Tableau and/or SAS

Demonstrated excellent interpersonal skills, including ability to ask questions to gain understanding, partner with others and deal with differing points of view

Ability to collaborate in a team environment and with a variety of stakeholders at all levels

Creative problem-solving skills, with the ability to think strategically and act tactically

Demonstrated attention to detail and focus on excellence in work product delivery

Ability to work well in a fast-paced business environment and display professionalism and confidence in challenging situations

Ability to approach work with high energy and a results-oriented mindset

Ability to identify and handle issues proactively and decisively with limited direction and oversight while also communicating consistently to executive leadership

Experience working with digital and traditional media effectiveness data

Experience working in or with Marketing teams

Strong influencing and negotiating skills

Demonstrated ability to develop and deliver persuasive presentations of complex business issues to senior executives

Demonstrated ability to quickly gain a conceptual understanding of a complex situation and establish immediate credibility

Bachelor’s Degree (or equivalent) with preferred concentration in Business, Economics, Statistics, Finance, Industrial Engineering, Operations Research, Data Mining, or similar field

MBA or Master’s Degree in an analytic field DisneyData

©Disney is an equal opportunity employer. Drawing Creativity from Diversity. At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

“We make magic.” That’s our motto at Walt Disney Parks and Resorts. And it permeates everything we do. At Disney, you’ll help inspire that magic by enabling our teams to push the limits of entertainment and create the never-before-seen!

Consumer Insights, Measurement, & Analytics (CIMA) is a team within Walt Disney Parks & Resorts (WDP&R) Global Marketing & Sales that is focused on inspiring consumer-centric, data-driven, high return decision making that leverages insights and relevant data at the core of every business decision. This role within CIMA will coordinate efforts to influence Marketing and Media spend to generate the highest Return on Investment possible. The focus of this role will be Walt Disney World Resort, Disneyland, Disney Cruise Line and Aulani, but may expand to take on additional businesses as needed.

To learn more about CIMA roles, click here: https://www.youtube.com/watch?v=NQiQKjxBtGs&index=6&list=PL09ihUIdeG3Pu1gkXJxzbK2c_f-MWhO9f ©Disney is an equal opportunity employer. Drawing Creativity from Diversity.