Manager, Online Experience

Key Responsibilities

Own, define and implement the end-to-end user experience of online channels (web, mobile, and kiosk UI)

Execute company initiatives into clearly defined product and project plans

Lead project teams by defining strategies, timelines, and approach

Drive and execute web optimization strategies; work with marketing, analytics, product, design and engineering

Write subject test plans (A/B and multivariate) and provide recommendations to increase conversion and improve travel product attachment rates

Recommend design and page flow changes and analyze impact on path to ROI

Develop personalization and segmentation strategies to target the right customers with the most relevant offers

Perform analysis of websites and landing pages by reviewing available analytics as well as applying knowledge of web marketing best practices

Facilitate and manage cross-department & vendor collaboration

Evaluate, select and manage designers and external vendors

Work with IT and technology vendors to scope out and plan for website changes for improved user experience

Identify latest innovations in online user experience from travel industry and beyond and evaluate potential to improve user experience at HA’s websites

Minimum Requirements

5+ years of experience in project or product management experience, preferably in online design, marketing or related field

Bachelor’s degree or equivalent years of experience

Deep understanding of user-centered design (UCD) methodology, interface design standards and best practices, and current UI technologies

Experience with AB and Multivariate testing with focus on improving conversion at each step to maximizing revenue

Strong analytical skills and ability to synthesize information from various sources and draw meaningful conclusions

Experience with techniques in formal and informal usability testing

Broad understanding of the web and associated technologies and proficiency with a range of appropriate software tools

Proficient in a variety of methods to convey ideas and concepts (e.g. wireframes, prototypes, etc.)

Ability to create wireframes and mock ups to convey designs and layouts

Effective communicator, presenter, and negotiator

Creative problem-solver with the ability to work with a blank slate and inspire others

Preferred Qualifications

Understanding of Asian web design best practices

Background in web design and copy writing

Experience working in Agile/Lean development environment

About Hawaiian Airlines

Hawaiian®, the world’s most punctual airline as reported by OAG, has led all U.S. carriers in on-time performance for each of the past 13 years (2004-2016) as reported by the U.S. Department of Transportation. Consumer surveys by

Condé Nast Traveler

and

Travel + Leisure

have ranked Hawaiian the highest of all domestic airlines serving Hawai‘i.

Now in its 88th year of continuous service, Hawaiian is Hawai‘i’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. Mainland. Hawaiian offers non-stop service to Hawai‘i

from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, China, Australia, New Zealand, American Samoa and Tahiti. Hawaiian also provides approximately 160 jet flights daily between the Hawaiian Islands, with a

total of more than 200 daily flights system-wide.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at

HawaiianAirlines.com

. Follow updates on Twitter about Hawaiian (

@HawaiianAir

) and its special fare offers (

@HawaiianFares

),

and become a fan on its Facebook page (

Hawaiian Airlines

). For career postings and updates, follow Hawaiian’s

LinkedIn

page.

For media inquiries, please visit Hawaiian Airlines’

online newsroom

.