Internet Marketing Manager

TechLink is a nationally recognized technology transfer center at Montana State University. Since 1999, TechLink has served as the primary “partnership intermediary” for the US Department of Defense (DoD), helping DoD to develop productive technology partnerships with US industry, primarily small businesses. TechLink’s primary focus is helping DoD labs to transfer their inventions to US companies. DoD labs generate over 500 patented inventions a year in virtually all technology fields, including medicine, electronics, software, communications, advanced materials, and energy-related technologies. TechLink currently brokers or facilitates approximately 60 percent of all DoD’s license agreements with industry nationwide. These license agreements enable companies to develop, manufacture, and sell new products and services using DoD inventions. In addition, TechLink helps companies secure competitive research and development (R&D) contracts from DoD to develop new technologies that have both military and commercial applications. These R&D contracts are primarily through the DoD Small Business Innovation Research ( SBIR ) Program. Finally, TechLink conducts economic-impact studies of the nationwide impacts of the DoD licensing and SBIR programs. The purpose of the Internet Marketing Manager position is to establish, manage, maintain, monitor, and expand TechLink’s Internet-based efforts to market DoD inventions to industry nationwide and generate leads for license agreements, as well as to communicate effectively the successes of the DoD licensing and SBIR economic-impact studies. This position reports to the executive director.

Duties and Responsibilities

• Oversee all aspects of TechLink’s efforts to effectively use the Internet to market DoD inventions to industry nationwide, generate leads for license agreements, and communicate the successes of the DoD licensing and SBIR economic-impact studies, continuously exercising independent judgment and discretion.
• Develop and expand TechLink’s social media presence and use various social media platforms (LinkedIn, Facebook, Twitter, etc.) for marketing and communications, developing a presence on these platforms, developing content for messages and posts, sharing that content, monitoring these outlets daily, and responding to replies and comments, as appropriate.
• Research and develop industry-specific and various stakeholder-specific outlets for TechLink’s social media messages and posts as a way to focus marketing of DoD inventions and generate leads for license agreements.
• Develop the content for regular blog posts and monitor the timing and flow to meet the objectives of TechLink’s marketing and communications projects and campaigns.
• Facilitate and coordinate email blasts with TechLink’s technology managers designed to generate leads for license agreements for DoD inventions.
• Continuously innovate and develop creative new ways to effectively market DoD inventions to industry and to communicate the successes from DoD licensing and SBIR programs.
• Write, edit, and produce a monthly e-newsletter that includes successes, case studies, thought leadership articles, and news updates.
• Serve as the in-house webmaster for TechLink’s website insofar as monitoring the administrative workings of the website, troubleshooting as necessary, serving as point of contact for general requests for information, entering data (blogs, newsletters, technology opportunity sheets, news releases, reports, posting videos, etc.), and managing all sections of the website related to marketing and communications.

Required Qualifications – Experience, Education, Knowledge & Skills

Preferred Qualifications – Experience, Education, Knowledge & Skills

The Successful Candidate Will

We are seeking a dynamic, highly energetic, entrepreneurial professional who has a positive “can do” outlook, is a self-starter who can function with minimal supervision, has a strong work ethic, is highly efficient, manages time effectively, loves to communicate, is able to rapidly generate error-free text that does not need to be edited, is able to adapt quickly to changing technology and evolving circumstances, and is a good team player.

This position will work closely with TechLink’s communications team, executive and associate directors, and technology managers.

Position Special Requirements/Additional Information

This position includes defense department work with security restrictions; therefore, to be eligible for the position, applicants must be U.S. citizens.

Continuation of this position is contingent upon performance and availability of funding. Funding is currently anticipated through September 30, 2018.

This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.

Physical Demands

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. The requirements listed above are representative of the knowledge, skill, and/or ability required.

This position has supervisory duties?

No