HBO Coordinator Multicultural Marketing

OVERALL SUMMARY:
This position coordinates the development and execution of targeted consumer advertising and promotional plans to drive awareness, tune in and engagement among HBO’s multicultural audiences including African American, Hispanic, Asian American and LGBT.

PRIMARY RESPONSIBILITIES:
Provide administrative support for department Directors and Managers including (but not limited to) coordinating travel, submitting expenses, and managing calendars. Administrative support will extend to marketing activations on a campaign-by-campaign basis.

Assist with managing multiple external agencies in the development of creative, media plans, and high-impact promotions – including writing creative briefs, providing feedback and managing timelines.

Act as liaison to internal departments (Creative Services, Legal/Business Affairs, Digital and Social Marketing, Domestic Network Distribution, Research) to help circulate key information and ensure all promotional plans are executed in a timely and efficient manner.

Support creative development for all advertising/promotional campaigns and coordinate delivery of assets with the in-house and external production teams.

Traffic marketing materials to Legal/Business Affairs to secure approval on all rights and clearance issues.

Responsible for day-to-day budget maintenance and awareness including but not limited to invoice submission, tracking and reporting.

Process contracts and vendor service agreements.

Organize and inventory department premium and production storage.

Monitor industry trends and competitor activity and provide regular updates.

Develop recommendations for innovative engagement tactics, emerging partners, and culture influencers.

REQUIREMENTS:
B.A. required

Minimum 2 years of experience working at a media company or experiential marketing agency; entertainment industry experience preferred

Ability to juggle multiple projects simultaneously, perform under pressure and pay close attention to detail

Solid creative judgment and familiarity developing materials across all forms of media

Excellent organizational, time management and communication skills

Knowledge of digital media space, including social media