Growth Marketing Manager, Paid Social

Credit Karma is evolving the way we make financial decisions. With over 75 million members on our platform, we enable a huge percentage of Americans to make informed choices by giving free access to their credit reports. Whether opening your first credit card, applying for an apartment, or financing a car purchase, Credit Karma empowers you to make smart financial decisions.

The Paid Social Growth Manager holds a foundational role in driving CK’s member growth engine. Your mandate is to drive the strategic direction and operational excellence of paid social prospecting & retargeting channels (Facebook, Instagram, Twitter, Snapchat, Pinterest, etc.) . You will determine allocation of a large monthly marketing budget and enjoy high visibility to senior marketing leadership.

Working closely with Credit Karma’s dedicated social strategy team, you will help shape our content and brand strategy for social, help inform creative direction based on industry best practice and test and measure the effectiveness of content and campaigns that we are running on social. Critical to your role will be the ability to take tests to scale and drive impact for the Credit Karma business. You have a strong grasp of the acquisition, retargeting, & attribution marketing technology landscape. In addition, you enjoy making data-driven decisions and executing with product and engineering to implement growth strategies.

Are you ready to help CK grow beyond 100 million members & implement personalized retargeting strategies across the entire member base? Drop us a line!

What You Get To Do

Partner with Social Strategy team, marketing Analytics and Performance Marketing teams to ensure defensible, measurable brand lift testing and execution
Serve as primary creative liaison between Performance Marketing and Social Strategy teams
Advocate for paid social testing best practices across platforms including Facebook, Snapchat, Twitter, Instagram, Pinterest & more
Partner in development of testing roadmap, prioritizing and ideating creative executions
Partner in creative strategy, partnering across organization to impact landing page generation, A/B testing, and automation of marketing infrastructure
Coordinate with internal/external teams to refine creative and targeting strategies based on test results
Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
Scale successful tests, advocating for learnings more broadly across acquisition, engagement & revenue marketing initiatives

Our Ideal Candidate

2 to 6 years of online marketing experience, at least 2 years of paid social experience
Has demonstrated step-function growth and improved efficiency of marketing channels
Balances highly analytical and creative skill set
Can drive overall social testing strategy from forecasting, budgeting, and planning-to resource allocation, prioritization, campaign execution, optimization, and reporting
Has demonstrated tactical excellence in paid socialProficiency with SQL, Looker a plus
Advanced Excel user