Growth Marketing Manager, Paid Social

Varo is changing the future of banking with our mobile app: a frictionless bank account that also helps customers do more with their money. Varo is building a mobile bank that helps customers cover their expenses, pay their bills and build their wealth over time — so they can stop worrying about money and go live their lives. Unlike traditional banks or other fintech apps, Varo offers a complete solution with integrated deposit, budgeting, savings and lending products that help customers bank with ease and achieve better financial outcomes. There’s no reason for a bank branch on every corner anymore: all that customers need is a smartphone to bank seamlessly. Based in San Francisco and privately held, Varo has raised $78M to date, led by Warburg Pincus and The Rise Fund / TPG Growth.

ABOUT THE GROWTH MARKETING TEAM

Varo’s Growth Marketing team is responsible for customer acquisition and retention. Our goal is to attract customers who would benefit most from Varo, make sure they have a seamless onboarding experience, and help them get the most out of Varo after they join.

The Growth Marketing team is small, nimble, data-driven, and results-oriented. If you want to have a clear and measurable impact on the business from day one, this is a great team to join.

WE’RE LOOKING FOR A GROWTH MARKETING MANAGER WHO WILL

Manage Paid Social channels for Varo
Deploy direct response paid ads to acquire new Varo customers
Manage the channels from concept development, to ad implementation, to ad optimization, to reporting
Work with Product Marketing, Brand, Design, and New User Acquisition to create cohesive communication to our customers
Run A/B tests to identify the most effective copy and creative to increase CTR, CAC, bring new engaged customers to Varo, and maximize ROI

PREVIOUS EXPERIENCES THAT’LL HELP YOU BE GREAT

2-5 years of paid social acquisition experience, including but not limited to Facebook, Instagram, Snap, Twitter, Pinterest, YouTube, etc.
Great sense of performance marketing across both social and search channels
A versatile marketing skill set, you can come up with creative concepts, write ad copies, give feedback on design, implement ads, optimize bids, analyze and report on results
Ability to both think strategically about user acquisition and a desire to roll up your sleeves to get tactical and get stuff done
Strong sense of effective audience targeting and segmentation as well as compelling creative and messaging
Strong analytical skills and a data-driven approach to solving complex business problems, experience with SQL a plus
Collaboration skills and ability to work well cross-functionally
Comfort with a fast-paced environment and changing requirements

THE THREE SKILLS THAT MATTER MOST

Nobody can be great at everything, but we’re looking for candidates who have :

Track record of successfully managing a paid acquisition channel (ideally Facebook) in a results-oriented environment
Good understanding of paid social advertising, targeting, bid optimization
Are collaborative and work well cross-functionally