Freelance Digital Media Buyer

// WHO YOU ARE //

You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you’re able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth natural are extensions of your energy to do your best work and achieve results for your clients and within your team! This is a freelance, work from home position.

// DAY-TO-DAY //

• Plan, manage, and execute digital media buys across a variety of ad platforms for multiple markets and clients simultaneously.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
• Create and analyze campaign performance reports to inform relevant teams.
• Prepare research and insights to inform ongoing media recommendations.
• Manages budget allocations and bid parameters to deliver most efficient results.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

// WHAT YOU BRING //

• 15-20+ hours of availability per week (more = better).
• Proof you can WIN with digital media buying – we want to hear how!
• Experience using tools and optimizing on these platforms is a must: Adwords, Facebook, Instagram. Experience using these platforms a plus: Amazon, DSPs, Pinterest, SnapChat and Youtube.
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
• Excellent organization, tactical, analytical/data management, Excel, and communication skills
• Customer-centric focus to deliver outstanding experiences to internal and external stakeholders