Facebook Media Buyer

Sports Media company is seeking an experienced and hands on Facebook Media buyer to scale, purchase, and monitor advertising space. The aim is to reach the highest number of people in the target audience at the lowest possible cost.

Responsibilities

• Identify and strategically target specific audience demographics for media campaigns and develop best techniques to communicate to that audience leading to optimal results (conversions, awareness, etc)
• Create, implement, and optimize paid media strategies with heavy focus on Facebook and to include Instagram, AdWords (search and shopping)
• Lead with marketing teams to create compelling and engaging content to drive traffic and align brand voice
• Work with account leads, merchandising, and design teams to develop impactful direct response campaigns that are on-brand and exercise best in practices processes for highest results
• Ensure accuracy of ad runs to hit desired media message to targeted audience – creative, placement, copy, schedule
• Provide reporting and budget management while producing spend updates throughout the campaign- report ROI for daily and monthly targets
• Drive research using a range of specialist media resources
• Track, report, and analyze ad performance and website analytics – use data to optimize acquisition channels and campaigns
• Analyze the effectiveness of a campaign and using this data to inform future campaigns.

Qualifications

• Bachelor’s degree or higher in Marketing, Communications, Journalism or other relevant field (or equivalent)
• 3-4 years’ experience creating/managing social content and social media buying
• Experience in media buying for direct response advertisers with specific CPA targets
• Expert knowledge in Facebook Ads Manager/ Power Editor
• Fluency in additional social media platforms including but not limited to Twitter, YouTube, and Snapchat
• E-commerce/ consumer product marketing experience
• Experience with Google services and tools with strong Google Analytics skills
• Working knowledge of SEO and the principles of search and social
• Ability to perform well in a fast-paced environment
• Able to work independently with minimal supervision as well as collaboratively with management and peers
• Exceptional work ethic and high sense of urgency

Must reside in San Diego, CA.

Job Type: Full-time

Experience:

• Social Media Management: 3 years (Required)
• Facebook Media Buying: 3 years (Required)

Education:

• Bachelor’s (Required)

Job Location:

• San Diego, CA (Required)

Language:

• English (Required)