Event Marketing Coordinator 5

Summary:
Participates in the planning, implementation and coordination of events and activities that support Digital Aviation’s market position including one or more of the following areas: advertising and promotional programs, marketing campaigns, events, trade shows and public relations, including Internet based communications. Assists in the execution of marketing plans to fulfill the goals of Digital Aviation’s markets and associated product lines. Serves as a brand ambassador for the company in all external customer events. Continuously analyzes the impact of our customer events to ensure we get optimal value out of our investments.

Essential Duties:
Interacts directly with product marketing to collect and design product positioning information for customer events.

Designs, coordinates and executes marketing campaigns, including concept building.

Supports various communication projects which may include web pages and other materials.

Owns the strategic oversight, organization and coordination of key marketing events such as trade shows, industry shows and customer CONNECT events.

Establishes and reports metrics to measure pre/post event success.

Conducts presentations on marketing strategies and campaigns to internal teams and, as required or requested and approved, to senior executives and clients.

Coordinates branding, printing and deliverable activities with the Creative Services team.

Education/Experience:
Technical degree in a related field of study and typically 14 or more years’ related work experience or an equivalent combination of education and experience.

Knowledge and Skills:
Applies advanced job principles, theories, and concepts. Contributes to the development of new principles and concepts as well as advanced job practices, techniques, and standards. Recognized as a job expert within the company.

Works on unusually complex technical problems and provides solutions which are highly innovative and ingenious.

Initiates assignments and determines and pursues courses of action necessary to obtain desired results. Work is checked through consultation and agreement with others rather than formal review by a superior.

Develops advanced technical ideas and guides their development into final product. Erroneous decisions or recommendations would typically result in failure to achieve critical organizational objectives and affect the organization’s technological capability and image.

Serves as organization spokesperson on advanced projects and programs. Acts as advisor to management and customers on advanced technical research studies.