Email Developer

Position Title: Email Developer

Location: Little Rock, AR

Our Story

Merkle is a global data-driven, technology-enabled performance marketing agency and the largest independent agency in the US for CRM, digital, and search. For more than 28 years, Fortune 1000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with brands like Dell, T-Mobile, Samsung, Geico, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Susan G. Komen, and many others to build and execute customer centric business strategies.

Role Purpose

An Email Developer builds, sets up and deploys emails and other campaign elements that support strategic marketing programs for our clients. They provide support to ensure Merkle clients emails are going to the inbox and provide the client with reporting that gives them the information they need regarding their email campaigns.

Key Responsibilities

Independent individual contributor

Ability to multi-task, prioritize, manage workload and adapt to changing business conditions

Continuously seeking to improve and receptive to change

Removes obstacles and demonstrates flexibility by adapting to evolving needs

Applies experience balanced with out of the box thinking to drive efficiency and quality

Being aware and having a proactive, mindful “eye” to problem identification and mitigation (associated with execution of Digital Messaging activities); Capable and confident problem solving skills; Recognizing when and to whom to escalate and issues; Utilizing knowledge and experience to avoid repeat/similar problems in the future

Aggressive monitoring of industry news, staying on top of trends, tools, and thought provoking ideas; Ability to apply insights into daily activities of Digital Messaging; Proactive discussion amongst peers to share cross-learnings/insights/ideas; Contribution to company content (white papers, case studies, KES sessions, and website content)

Error free; On-time; Adherence to standard processes and best practice, yet flexible and adaptive; Responsive to team and client needs; Production of work in a timely fashion; Completion of work with attention to details; Utilization of auditing processes and techniques

Support business development activities by responding to RFPs and contributing to SOWs; identifying and quantifying opportunities within existing clients; and delivering presentations

Understanding of Merkle capabilities. Ability to deliver the Merkle Digital Messaging Capability message to prospects and customers

Ensure all work being produced meets the highest standards of the Digital Messaging industry

Contribute to innovation, process improvement and standardization across DMT capability

Working knowledge and utilization of delivery monitoring and issue notification systems

Working knowledge of the automated and manual processing of spam complaints, bounces, FBL, and capabilities of reply to handling for all Merkle clients

Work to establish business relationships with leading Internet Service Providers, email Inbox Providers, email filtering, and Anti-Spam solution vendors

Access the Bounce logs and build understanding of the complexity of the different types of messages each email server will have

Be able to support for all remediations involving ISP bulking, ISP blocking, Spam Filter issues, IP address Whitelisting

Involved in the Reply Mail Management work. Able to address questions from the GDC

Support/attend client meetings when needed

Knowledgeable and able to find and report on industry trends, updates and technology that can affect Merkle client’s deliverability

Develop the skills to troubleshoot, problem solve, find root causes for issues, issue remediation, mitigating future risk, strategic advice

Support post deployment data analysis, pulling data out, organizing data, simplifying data and being able to present data for internal teams and Merkle clients

Be able to speak internally and externally on List Hygiene, email Deliverability Best Practices, IP warming strategy, and optimal email deployment details

From time-to-time represent Merkle at email industry panels/councils where deliverability is a key focus for example MAAWG or the ESPC

Ability to effectively interact with Creative, Development, Operations, and Campaign Management teams to define, set up, implement, and manage deliverability monitoring. Ability to function in a high pressure/fast paced environment with diverse clientele

Key Skills and Experience

Skills:
Base knowledge in how emails are coded HTML vs. Text

Proficient in at least two of the following languages: HTML & CSS, SQL, Python, JavaScript

Optionally, experience with ExactTarget’s email platform

Excel

Litmus

Statistics (reporting only)

Tableau (reporting only)

Omniture

FTP

Solid understanding of relational database concepts

Able to perform analysis of incoming data and understand how the data relates to requirements

Understanding and ability to implement data loading and validation concepts

SQL

Experience:
1-3 years experience in a fast-paced environment, and/or marketing analytics role

Knowledge of the Major ISPs, email marketing, anti-spam technologies and the sender/receiver side of email a plus

Monitoring/reporting campaign level data experience

Working knowledge of SQL and relational database concepts a plus

Other:
Bachelor’s degree in computer science or comparable technical field, or work experience that demonstrates comparable technical abilities required; Master’s preferred

Ability to deliver a high quality of work, with minimal supervision, to Fortune 500 clients. You “do things right the first time” and are used to being trusted upon to build the best possible solution in a reasonable timeframe

Strong interpersonal skills, with the ability to conceptualize and communicate highly detailed technical concepts to technical and non-technical audiences

Extremely proactive and highly organized, with the ability to work on multiple, complex projects and issues

This job description is a summary of the essential functions of the job, not an exhaustive or comprehensive list of all possible job responsibilities, tasks, and duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the job description. Other duties, as assigned by the supervisor, might be part of the job.