Digital Marketing Specialist

The Digital Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. The Digital Marketing Specialist must be able to acquire in depth knowledge of Blueprint OMS, company positioning, key selling points and market goals. Proficiency in graphics, web advertising, email marketing, video production, social media and web development is a must.

Duties and Responsibilities

Developing, managing and designing layouts of communications such as email and drip-marketing communication, newsletters, tech tips, video tutorials, event support materials and brochures.

Planning, development and execution of national digital programs and campaigns, including online advertising, website strategy and design and social media.

Leading ongoing management of digital touch points, including the Blueprint Solutions website and social networking landing pages.

Owning and maintaining site analytics, metrics and campaign reporting.

Maintaining and in-depth knowledge of SEO and adwords programs

Desired Skills & Experience

Minimum qualifications: bachelor’s degree or diploma in graphics or related field. Two years of experience in digital marketing within the software, medical device or high tech industry.

Core competency requirements

Deep understanding of digital marketing and digital production.

Proven experience delivering effective and innovative digital campaigns.

Proven experience delivering a variety of digital assets, including rich media online ads and social media applications.

Experience managing successful social media campaigns, and a solid understanding of social marketing.

Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.

Video tutorial creation.

Excellent oral and written communication skills.

Experience delivering digital campaigns for mainstream products and services.

Proficient with Adobe Photoshop, WordPress, Camtasia, MailChimp, HTML, HTML 5, CSS.

Company description

Blueprint Solutions, LLC is a leader in clinical office management systems for hearing healthcare clinics, using Java web-based applications. Our software is cloud-based, and built on the latest technologies.

Benefits

Health care insurance

Disability insurance

Tuition reimbursement

401K

3 weeks PTO earned first year

Competitive salary

Send resume to jobs@blueprintsolutions.us or contact Henrik Nielsen, President (612-294-7101) for more information.