Digital Marketing Product Information Specialist, Global Finishes Group

Position Responsibilities

This position is accountable for managing all product related data, information and content required within or in support of digital customer experiences and core functionalities intended to increase brand preference and purchase opportunity, and grow sales and market share across all customer segments. Product categories include but are not limited to: Paints, Stains & Finishes, Waterproofers, Aerosols, Applicators, Automotive, Calks and Sealants and Specialty Products.

Core functionalities may include but are not limited to: product information and detail pages, regulatory information, product compare, purchase history, guided navigation filters/categories/attributes, calculators, customer portal/dashboard and shopping cart.

Digital experiences, core functionalities and product information input/format/storage/retrieval may require unique approaches, customizations, and/or optimizations to remain up to date and consistent across a diverse and growing landscape of customer touch points and multiple devices and platforms such as web/desktop, mobile, social, tablet, interactive TV and in-store.

Provide and maintain product data that supports all digital touch points, information and content planning, development/writing, compilation, verification and ongoing maintenance to ensure effective and up to date customer-facing experiences and capabilities that increase brand/product awareness, build customer loyalty and drive purchase process and opportunity.

Coordinate product data, information and content optimization and delivery approaches within all digital customer experiences, tools and applications to ensure availability of accurate and consistent information across customer touch points, devices and platforms to connect with customers whenever and wherever they choose.

Identifies needed enhancements within Stibo to increase productivity and efficiencies and presents findings to Manager, Master Data Management.

Responsible for enriching and classifying products within Stibo via web portals and workflows for syndication to multiple internal and external systems including WebSphere commerce and digital catalogs.

Collaborate with multiple Marketing teams, Channel Marketing Team, Category Management Team, SMEs within the company to understand product lines and positioning, and proactively ensure availability of information, content and assets required to fulfill new product launches, existing product extensions, product information changes (sales number changes, pack size changes, price changes, etc.), packaging changes and discontinued/replaced products.

Facilitate collaboration between Channel Partners, Marketing and Product Managers, segment marketing teams, and/or SMEs to gain consensus/definition around merchandising rules, product rotations, and cross sell and up sell opportunities/pairings/bundles.

Work with Marketing and Marketing Communications to define product content requirements, prioritize key attributes/differentiators, and use of appropriate language/voice/tone by segment to ensure content is user friendly and enables customers to make confident purchase decisions.

Work with business stakeholders, SMEs, Marketing and Marketing Communications, internal IT resources, and/or outside partners to ensure consistency in product information, promotions, and pricing across disparate product information repositories and systems and customer digital experiences.

Coordinate product photography needs through Marketing Communications, ensure up to date images are used across all digital experiences, and maintain images with appropriate categories/keywords within Digital Asset Management (DAM) systems.

Act as liaison across key product information contributors, users, or support teams (Marketing, Channel Partners and Business SMEs, Corporate and/or Stores IT functions, Customer Service, outside agencies and operations teams) to ensure accuracy and consistency as required to meet customer needs as well as project/business deadlines, goals and objectives.

Verify availability of regulatory information and legal compliance of product trademarks, product information/data and assets.

Supports Manager, Master Data Management on additional projects as requested.

Additional Dimensions

Manages product and related information planning, development/writing, compilation, verification and ongoing maintenance across digital experiences and applications including related promotional activities related to product information and optimizes delivery and capabilities across key platforms and market segments as directed by the Manager of Master Data Management.

Collaborates with and/or provides direction to cross-functional teams comprised of internal subject matter experts (SMEs), Product and Brand Marketing, Marketing Communications, internal IT/Operations teams and external agencies/vendors.

Position Requirements

Formal Education

a)

Required:
·

Bachelor’s Degree is required, preferably in Marketing, MIS, or e-Business related fields.

Knowledge & Experience:
a)

Required:
·

Minimum 2 years of digital product management, e-Commerce and/or marketing experience are required.

b)

Preferred:
·

Store/sales knowledge and experience, along with point-of-sale (POS)/(AOM) and Price Record Card (PRC) pricing structure knowledge preferred.

·

Experience working using a PIM

Technical/Skill Requirements:
a)

Required:
·

Working knowledge of database technologies such as Access, Excel or enterprise systems.

·

Must be detail-oriented and capable of handling multiple projects at once.

·

Ability to prioritize tasks to meet deadlines in a fast-paced environment.

·

Ability to quickly learn and adapt to new systems and processes.

·

Must possess excellent verbal and written communication skills along with a proven track record of collaboration with multiple internal and external partners.

·

Understanding a broad range of products across divisions, Channel Partners, businesses, partner providers and diverse market segment customers.

·

Obtaining accurate and timely information and assets from personnel across the organization or outside partner contacts – many with varying roles and diverse responsibilities.

·

Keeping up with changing promotional plans and merchandising strategies across multiple divisions, businesses and partners.

·

Efficient management of product information project priorities to ensure accuracy and consistency across disparate product information repositories and systems and customer digital experiences.

b)

Preferred:
·

Stibo/STEP knowledge is a plus/preferred.

·

Experience with Agile development methodology or SAFe principles is preferred.

Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against based on race. color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information or any other consideration prohibited by law or contract.

VEVRAA Federal Contractor requesting appropriate employment service delivery systems, such as state workforce agencies and local employment delivery systems, to provide priority referrals of protected veterans.

Primary Location

:

United States-Ohio-Cleveland

Work Locations

:

US OH Cleveland Headquarters

101 Prospect Ave

Cleveland

44115

Travel

:

Yes, 5 % of the Time

Job Posting

:

Mar 27, 2017

Schedule

:

Full-time

Respond By

:

May 26, 2017