Digital Marketing Coordinator

Mishimoto is the world leader in aftermarket performance cooling products. Our Digital Marketing team is key in promoting our Push The Limits lifestyle brand. The Digital Marketing Coordinator helps us keep a strong digital footprint by composing and implementing digital marketing campaigns for Mishimoto.

Our Digital Marketing Coordinator understands the importance of shaping the story of a brand and tailoring that story to each generation of consumers. You’ll take the digital marketing tools of the trade, apply them to our potential consumer base, and deliver programs that both increase brand awareness and drive prospects to conversions.

What You’ll Do:
Email Marketing – You will keep our customers informed and drive sales by:

• Creating and maintaining workflows that distribute new and relevant content.
• Planning and scheduling email campaigns and maintaining a calendar of mailings.
• Maintaining user database to ensure optimal content delivery.
• Brainstorming email titles and copy to increase conversions.
• Running contests and sales promotions via email marketing.
• Maintaining the relationship with our email service provider.
• Collaborating with Creative, Marketing, and Production teams on new email campaign initiatives and timing.
• Optimizing email performance through A/B testing, personalization, and dynamic email communication.
• Analyzing campaign results and making recommendations for future campaigns.
• Implementing strategic testing of content, campaigns, and other variables to increase conversions.
• Timing things just right. You’ll track and communicate your stellar email marketing metrics for the department.

Digital Advertising: You’ll cater our content to specific customer audiences by:

• Creating social media campaigns to facilitate marketing needs such as advertising products, contests, and Mishimoto career opportunities and programs.
• Implementing and maintaining strategic digital marketing campaigns on customer and third party sales channels.
• Working with strategic digital marketing team to ensure brand consistency and accuracy in campaigns.
• Executing and monitoring tests (ad copy, landing page, etc.)
• Presenting recommendations for campaign updates based on performance.
• The proof is in the numbers. You’ll compile metrics and communicate the results of our advertising efforts to the team.

Website Related Marketing – You’ll keep our customers loyal and increase website revenue by:

• Implementing strategic global website promotions (coupons, sales, packaged SKUs, etc.) to drive revenue.
• Collaborating with the Creative department to keep website content relevant and up-to-date.
• Enhancing user experience on site by updating our website search module(s) as needed.
• Reviewing and approving customer photo submissions.
• Ensuring a consistent visual representation of the brand across all websites.
• Creating perfect product pairings on site to expand user knowledge of our product lines and increase website conversion rate.

Marketing Support – You’ll be a team player and help the marketing team succeed by:

• Being an all around good guy or gal and giving the marketing team additional support as needed.

Your Creds:

• Bachelor’s degree in Marketing, Advertising, Communications or related discipline.
• 2-5 years’ experience with digital marketing.
• Computer literate with a basic understanding of web technologies (FTP, browsers).
• Microsoft Office. You can organize and navigate data in Excel like a champ, and you communicate seamlessly in Outlook.

Extra Credit:

• Google analytics experience.
• Bronto email marketing platform experience.
• Magento e-commerce platform experience.
• Social media advertising experience.
• Automotive enthusiasm.

Who are you?

• Your grammar is on point. You’ve never been corrected for the incorrect use of their, there, and they’re.
• Time management is key. You can manage priorities in a fast-paced, yet collaborative environment.
• You are organized and give critical attention to details. You enjoy dotting your i’s and crossing your t’s, especially when they are in your favorite serif typeface.
• You have loads of good judgment, common sense, passion, responsibility, and confidence.
• You play well with others. You are solution oriented and know that it takes good communication and collaboration across an organization to be successful. You add positivity to Team Mishi!
• You rise to the challenge of producing quality work with the constraints imposed by the tyranny of time.
• Digital-minded thinker. You like to find new tools and solutions to improve your efficiency.
• You believe feedback is a gift. You welcome constructive criticism because you continually want to improve. You own and learn from your mistakes.
• You love to learn. We’re all about learning new methods of communicating our brand and products to our customers.

About Us

Mishimoto is the flagship brand of Resource Intl., an industry-leading engineering firm specializing in performance automotive products. We make the best cooling systems for our favorite performance cars. We move fast, we are driven to win, and we know it is important to be cool, whether it’s under the hood of a car or at an awesome place to work. Our state-of-the-art corporate campus is located in New Castle, Delaware, with four subsidiary locations worldwide.

Benefits and Perks

Our employees love our workplace because:

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend wine and cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking.
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies are covered – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance.
• We score – The TeamWins bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work on MezzMutt Monday, Woof! Wednesday, or Fido Friday!

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there’s anything we can do to make the interview process better for you; we’re happy to accommodate.