Digital Marketing Associate

Position Summary

CONNECT is a premier innovation company accelerator in San Diego that creates and scales great companies in the technology and life sciences sectors. By creating an environment in which entrepreneurs and C-suite executives have access to the people, capital, and technology resources they need for success, CONNECT has assisted in the formation and development of more than 3,000 companies since 1985. Widely regarded as one of the world’s most successful organizations linking entrepreneurs and C-suite executives with the resources they need for the commercialization of innovative products and services; our program has been modeled in more than 50 regions around the world.

CONNECT’s vision is to enable and empower scientists and entrepreneurs to transform their ideas into products and services that change lives. We create and activate a powerful network of leading researchers, entrepreneurs, and investors who have an innate drive to be purposeful in making the world a better place. The people of CONNECT are dedicated, authentic, and passionately committed to making a difference in our community and the world.

CONNECT is seeking a full-time Digital Marketing Associate whose primary responsibility will be managing CONNECT’s digital presence and communication channels. The Digital Marketing Associate reports to the Senior Director of Marketing and Communications and works in partnership with the programs, events, and development team to create campaigns, messaging, and original content to support and promote CONNECT activities. The Digital Marketing Associate will work with CONNECT member companies, clients, and every internal department at CONNECT. The Digital Marketing Associate will be responsible for managing CONNECT’s email marketing campaigns, communications, authoring pieces for web and print, updating and analyzing CONNECT’s website and social media accounts, producing the weekly newsletter, and providing general support for the marketing efforts at CONNECT.

Primary Responsibilities

• Manage CONNECT’s stream of digital communications and digital brand presence
• Author and edit original written content across digital platforms – web, social, email
• Ensure that all communications and posts are consistent with CONNECT’s messaging strategies, objectives, and voice
• Coordinate and deliver email campaigns for all CONNECT events and programs, in conjunction with Program Managers
• Manage all updates to the CONNECT website
• Manage CONNECT’s social media accounts – Twitter, LinkedIn, Facebook, and Instagram – posting relevant information for our audience in a timely manner, working to grow our audience, and monitoring analytics
• Develop marketing communications campaigns for specific initiatives including events, programs, membership, and sponsorship
• Research, write, format, and send the weekly CONNECT newsletter
• Assist with the creation of thought leadership materials including web content, blogs, executive bios, newsletter content, and other content as needed

Skills, Knowledge and Abilities

• Positive, problem-solving attitude
• Strong organizational skills – ability to set priorities and manage tasks to successful outcomes
• Flexibility – capacity to manage multiple projects efficiently, change course as needed, and meet deadlines
• Ability to take initiative on projects through leadership roles and responsibility for outcomes.
• Excellent interpersonal skills, including professionalism and integrity
• Ability to effectively communicate verbally and in writing to internal and external customers and articulate in a clear, efficient, and compelling manner is a necessity
• Strong writing skills, including knowledge of AP style and grammar and ability to write in different voices as needed
• Strong computer skills with MS Office (Word, Excel, PowerPoint) required

Education and Experience

• 2-3 years of marketing experience in a professional work environment
• Bachelor’s degree, preferably in the humanities
• Experience with managing websites & working in a CMS, Drupal platform experience a plus
• Experience creating and managing email campaigns in online tools, e.g. etouches, Constant Contact, or Mail Chimp, preferred
• Experience in managing social media campaigns and tools, e.g TweetDeck, Hootsuite, or Sprout Social
• Experience working in a CRM, Salesforce preferred

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Total compensation includes base salary with competitive benefits package.

Job Type: Full-time

Job Location:

• San Diego, CA