Digital Content Manager

This position will be responsible for writing, creating and curating marketing content for the milwaukeepbs.org website, marketing emails and social media channels with the objective of increasing traffic, reach and community engagement.

CHARACTERISTIC DUTIES AND RESPONSIBILITIES:

20% Digital Content Planning

• Strategizes and manages the Digital Content Calendar, which encompasses website, email and social media content, including original content developed specifically for digital channels. Works with marketing team to develop on the basis of station and national priorities.
• Works with underwriting, national productions and development teams to ensure all 3rd party contractual obligations are fulfilled as it relates to website, email and social visibility.
• Collaborates membership and communications departments to develop integrated plans to support new shows, season premieres and other station initiatives.
• Constantly generates ideas to improve marketing content, and to promote PBS content via holidays, pop culture moments, trending topics and breaking news.

30% Digital Content Creation & Management

• Curates existing Milwaukee PBS and national PBS content and writes engaging headlines and other copy to draw site visitors in.
• Updates website content regularly, making sure the homepage is reflective of the programming we are airing, as well as uploading trailers and full episodes to website video portal, to support television programming.
• Promotes Milwaukee PBS local series and web-first stories on the station’s YouTube and Vimeo channels. Maximizes potential viewership and returns with industry-standard metadata and tagging.
• Ensures all web updates follow design requirements, and use semantic HTML.
• Creates digital content, e.g., video, blog posts, etc. on the basis of content editorial calendar.
• Identifies and manages contracted writers and staff producers who will create content for all digital channels.
• Analyzes and reports on web and social data, and uses that date to generate more content ideas and recommend content adjustments.

40% Social Media

• Strategizes and executes Milwaukee PBS’s social media strategy in partnership with marketing and interactive managers.
• Curates content and writes posts for all Milwaukee PBS digital channels including Facebook, Twitter, Instagram, YouTube, Periscope, Snapchat and other platforms that emerge as necessary.
• Stays on top of social media and digital trends, changes in the landscape, and best practices in order to recommend strategies to maximize social media exposure.
• Tracks social media metrics, provides a weekly results report, and recommends necessary changes.
• Monitors and reports on competitive social media channels.
• Continually improves the station’s social media channel reach, engagement and fan base.
• Serves as community manager, responding to messages and comments on a timely basis.
• Attends station events and posts supporting social media content.

10% Email Newsletters

• Develops content for weekly, monthly and other newsletters. Includes identifying compelling imagery, writing engaging copy and subject lines, creating email newsletter, securing approvals and scheduling.
• Tracks results and recommends changes and tests to improve open rates, click through rates and more.
• Monitors competitive and other best of breed email marketing campaigns to identify areas for improvement and ideas to test with our community.
• Identifies and proposes methods to build email list opt-ins.

QUALIFICATIONS:

The ideal candidate is a creative writer and storyteller with proven ability to develop a brand’s voice across all channels. Also required are attention to detail, good organizational and multitasking skills, professional experience with content management systems and social media channels, and the ability to work cross-functionally with people at a wide variety of levels.

SUPERVISORY RESPONSIBILITIES:

None.

Excellence through diversity. MATC is an Affirmative Action/Equal Opportunity Employer and strongly encourages individuals of all backgrounds to apply.