Digital Content Internship — Burt's Bees

Position Summary:
This is an exciting opportunity to be part of a world-class Marketing Communications team at Clorox. The Digital Content Internship will be an integral part of a team to drive best in class integrated marketing plans for Burt’s Bees.

• Responsible for assisting in development and leading execution of strategic, innovative, and integrated Digital tactics across multiple categories of Burt’s Bees.
• Collaboration with cross-functional counterparts as well as brand teams to deliver the highest caliber, integrated digital marketing plans that drive the business.
• Effectively manage digital creative-lead agency, creative teams, and vendor partners to ensure consistent, efficient, and high value-added programs and execute them with excellence.
• Assist with budget management responsibility for programs as well as assigned brands/businesses.
• Keep abreast of industry trends and opportunities; maintain relationships with peers/vendors to provide insight on industry advancements.

Major Responsibilities:

• Assist with execution of digital tactics/initiatives for brand Studio.
• Assist with the management and execution of the tactical plans, ensuring they are innovative, effective, efficient and integrated plans in line with business objectives, customer strategies & consumer/shopper insights.
• Conduct analysis of previous programs and marketplace conditions to derive actionable learnings.
• Manage budgets for assigned programs and businesses
• Maintain a solid understanding of marketing objectives, strategies and key consumer/shopper insights for assigned brands.
• Build true business partnerships by working directly with internal and external stakeholders to deliver plans and ensure consistent high value for the Company

Required Qualifications:

• In pursuit of accredited Bachelor’s degree
• 1-3 years relevant experience — consumer/brand marketing, shopper marketing or marketing communications
• Proven track record of managing and executing winning marketing plans, including digital or mobile shopper marketing tactics
• Demonstrated ability to think creatively and adapt innovative ideas/trends to marketing tactics.
• Demonstrated ability to achieve results and meet deadlines, and can navigate uncertainty and changing priorities and minimal direction
• Strong and persuasive oral and written communication skills
• Strong analytical thinking — ability to work well with numbers and analyze complex data
• Results orientation; follow through on projects and commitments with speed and efficiency
• Detail oriented, with strong organizational skills
• Strong collaborator or cross-functional teams and excellent interpersonal skills

Desired Qualifications:

• Experience managing and overseeing creative development
• Agency experience or agency management strongly desired
• Vendor management
• CPG experience preferred

To apply, go to: http://www.thecloroxcompany.com/careers/

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled