COORD SOCIAL MEDIA – CP

Position Summary:
this is a casual pool position paying $25/hr

Develops and executes social media campaigns to specific target markets for various media platforms including but not limited to Facebook, Twitter, Instagram and geo-fencing software with applicable web development for associated links; develops traditional communication and marketing materials. Researches and shares strategically valuable content from local and national media sources. Ensure adherence to Hospitals and departmental policies and procedures. No patient care assignment.

Related Education and Experience may be substituted for one another on a year for year basis.

Accountability:
SOCIAL MEDIA – Create original content relevant to target market. Develop and implement campaigns to increase awareness of service areas to include, but not limited to Facebook, Twitter, Instagram and geo-fencing. Implementation to include budgeting and estimated return on investment

TRENDS – Evaluate changing market trends; think of new and innovative ideas and apply strategies accordingly to changes in the social media market

MATERIALS – Write, review and edit communication materials including brochures and traditional marketing materials as needed

INFORMATION – Review national, state and local news to provide content for campaigns. Arrange professional comments from UNM staff when appropriate

ANALYZE – Analyze social media engagement metrics such as new user growth, likes, comments and shares

BENCHMARKS – Create and monitor effective benchmarks for measuring the impact of social media program. Analyze and review effectiveness of campaigns in an effort to maximize results

REPORTS – Compile data, conduct analysis, and prepare regularly scheduled and special reports

CALENDAR – Create and maintain a social media calendar for short-term initiatives and long-term campaigns

CONTRACTS – Participate in contract and agreement negotiations with involved parties as appropriate

BUDGET – Assist in the management of budgets for the responsible area

DEVELOPMENT – Enhance professional growth and development through participation in educational programs, reading current literature, attending in-services, meetings and workshops

Education Requirements:
Associate’s Degree in related discipline

Experience Requirements:
1 year directly related experience

Education Requirements – Preferred:
Bachelor’s Degree in related discipline

Social Media Marketing Training/Certification

Experience Requirements – Preferred:
5 years directly related experience

Bilingual English/Spanish

Physical Demands Requirements:
Sedentary Work: Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Working Conditions Requirements:
No or min hazard, physical risk, office environment