Content Marketing Specialist

Reporting directly to the Director of Marketing, the Content Marketing Specialist at Senior Star Management will be responsible for planning, creating, and managing a variety of written and visual content across multiple marketing channels. This position is responsible for telling the Senior Star story in all marketing materials as well as executing content-driven campaigns both online and offline.

The Content Marketing Specialist is responsible for maintaining the voice and expertise of the Senior Star brand in all markets we serve. The right candidate for this position will be passionate about creating effective content that attracts and drives the sales process, analyzing the results of content campaigns, enjoys working in a team environment while having personal responsibility for projects, deadlines, and quality work.

The Content Marketing Specialist is responsible, along with all other Senior Star associates, for the leasing and marketing success of the company. An ideal candidate must understand what it means to conduct business according to the Senior Star Mission, Vision, Values and Goals.

Primary Responsibilities:
Maintain the integrity of the company’s brand. In every effort, from media campaigns to written content development, the content marketing specialist must ensure that the written aspects each project is consistent with company brand standards.

Possess a strong understanding of brand development and multichannel marketing concepts.

Plan, create, and manage a rich content calendar that attracts qualified audiences and supports sales across all marketing channels and can tell the Senior Star story in thoughtful, emotional, and impactful way.

Takes initiative on strategic issues as it applies to written brand messaging and providing quality management.

Create relevant and shareable content for all online and offline marketing channels. Content for Senior Star can be defined, but not limited to blog posts, newsletters, customer case studies, eBooks, industry reports, webinars, infographics, press releases, website content, social media posts, sales copy for collateral, campaign and message content.

Plan and manage high quality blog content so it strengthens Senior Star’s position as a thought leader in senior housing with regular updates using relevant content for the audience and with content to improve SEO.

Coordinates with multiple stakeholders and partners on project-based campaigns while maintaining brand consistency on all levels

Create and rewrite content for the website, landing pages, print advertisements, and direct mail with a continuous focus on improvement to maximize messaging to attract and convert the target audience.

Responsible for campaign distribution of created content around online resources and videos that are in line with content strategy and the marketing calendar. Collaborate with internal and external partners.

Create and improve written content for printed materials adapted to usage that best tells the Senior Star story.

Tracking results of content strategy and key campaign metrics with an understanding of how to apply the reported results for continuous improvement.

The Senior Star Content Marketing Specialist will be given additional duties and responsibilities as needs arise.

Hours

Monday through Friday, 8:00 am through 5:00 pm, additional hours as needed, some travel required.

Required Education, Skills and Experience :
Bachelor’s degree in marketing or communications with 3 years professional experience

Experience and proven results in creating sales-driven content for a variety of target audiences with a keen understanding of copywriting best practices across multiple marketing channels with an ability to adapt the message to fit the vehicle and the audience.

Proficiency in marketing automation and creating content for all stages of the marketing funnel, e.g. to generate traffic, convert visitors into leads, and then nurture them into converted customers.

Experienced with content management systems and strong understanding of digital strategies.

Experience producing SEO-optimized content for the web specifically, e.g. blogs, news, Slide Share, email drip flows and web pages.

Ability to interact with people in all business positions, strong communication skills

Ability to work quickly and deliver high quality work on time

Strong organizational and project management skills with the ability to effectively manage time across multiple projects while maintaining company quality standards

Strong Analytical skills with an ability to apply data analysis to content creation

Self-starter, highly innovative, enjoys a fast-paced work environment

Positive and solution-oriented

Professional demeanor

Treats all information regarding the community, business, or residents as confidential

Strong desire to improve the lives of seniors and an embracement of the Senior Star corporate mission and values

The qualifications listed above are intended to represent the minimal skills and experience levels associated with performing the duties and responsibilities contained in this job description. The qualifications should not be viewed as absolute standards, but as general guidelines that should be considered with other job-related criteria.

Senior Star Management Company is an Equal Opportunity Employer. Diversity is valued and Senior Star will not tolerate discrimination or harassment in any form. This position employs on an “at will” basis. Nothing herein is intended to create a contract.