Community Manager

Hi, I’m Liz, Director of Brand Copy & Editorial at Craftsy. We’re expanding our capabilities in brand relationship-building, which includes bringing the best possible experience to our growing community of creative professionals and enthusiasts. If you’re curious, read on!

Our mission is to empower people who can’t help but create! Combining cutting-edge expertise in digital marketing, technology, content and ecommerce, Craftsy is a proud new member of the NBCUniversal family. Armed with new partners and infinite possibilities, we’re eager to continue building a customer-first lifestyle learning brand for passionate makers. Our team here navigates challenges by trusting in each other and using data as our compass. We’ve only scratched the surface and we’re ready for more!

We’re looking for a talented Community Manager to join our brand marketing team comprised of social media specialists, marketers, content creators and PR. You’ll help define and execute Craftsy’s community management program under a consistent brand vision with the goal of driving increased awareness & engagement. Our “community” is diverse including Craftsy members, instructors, pattern designers, influencer partners and more — all united by a common passion to express themselves through creativity. To excel in this role you don’t have to knit, crochet, quilt or bake… but it helps if you love someone who does (or have a passion of your own).

On any given day you might find yourself…

Drafting a message map to guide social media communications around a seasonal campaign

Developing a strategy for how to leverage influencers to drive maximum reach

Researching / implementing technology tools for optimized community management

Fielding a community survey to help guide new product development

Analyzing engagement data to inform future community-building tactics

Engaging with the communities via our social channels to nurture relationships and answer questions

Inventing new ways to showcase our members’ creative projects to maximize engagement and network effects

Working hand-in-hand with our creative partners to bring assets to life

Our ideal applicant brings…

1-3 years demonstrated experience in community management, ideally in-house but via an agency with top brands also okay

Superb written and verbal communication skills

Fluency in community management platforms and tools such as Sprout Social or Hootsuite

A balance of creative and analytical abilities; must be both inspired to build human community connection and excited about using data to drive decisions

Personal passion and/or deep appreciation of creativity through crafts, art or similar form of self-expression

Independence, efficiency, ambition… and definitely humor

Bachelor’s degree in Marketing, Communications, Public Relations or related field

To be considered for the role, please submit…

Your resume, of course! Share your professional experiences and top accomplishments in one page.

Answers to the following questions in place of a traditional cover letter:

Do you have a brand crush? Tell us about a brand you feel is nailing it every day in community engagement. What are they doing right? If you worked there, what would you implement to make their good work even better?

“Community” may be the ultimate marketing buzzword today, but what does it really mean? Give us your take on it!