Community Events & Marketing Coordinator- Seattle

***We will be looking to fill this role with the best candidate either in the Portland, OR or Seattle, WA area***

North American Breweries Overview

With a history that dates back to 1878, North American Breweries (NAB) is one of the largest and oldest breweries in the United States. Our company produces and markets a number of nationally recognized beer and malt beverage products. Our products are present in all key beer categories and a significant amount of our sales come from high growth segments. North American Breweries employs 1,100 team members in four breweries and six retail locations in New York, Vermont, California, Oregon and Washington. Our commercial team is headquartered in Buffalo, New York and employs field sales team members all over the United States. Our Supply Chain team is headquartered in Rochester, NY and comprises of three Breweries, one in Burlington, another one in Portland and the biggest one in Rochester NY.

At North American Breweries, we take great pride in the beers we produce and market and we firmly believe that our employees drive the success of our company. We strive to create and provide an environment that offers challenging, stimulating and financially rewarding opportunities. Our goal, simply put, is to use operational excellence as a strategic advantage to achieve success in the marketplace. This means “getting the right people on the bus” and enabling, empowering, and encouraging each to perform as effectively as possible.

North American Breweries started a new chapter in our history when Florida Ice & Farm Co (FIFCO) , a Costa Rica based producer of alcoholic and non-alcoholic beverages, purchased the company from KPS Capital Partners in December 2012. FIFCO is a pioneer in the “Triple Bottom Line” philosophy of management that prioritizes profits, people and the planet. With a parent company in the alcoholic beverage industry, we are poised to make additional investments in manufacturing, people, product innovation, sales & marketing in order to further grow our business.

Pyramid and Portland Brewing Co. Overview

Pyramid Brewing Co and Portland Brewing make up the West Coast Craft Division of North American Breweries.

Born in the Pacific Northwest, Pyramid Brewing Co.’s year-round ales, seasonals and Brewer’s Reserve series are some of the PNW’s favorite brews. In 1984, Pyramid discovered a new way of crafting beer, bringing together adventure, friends and bold new flavors and innovation. Today, Pyramid shares this spirit through its craft beers, and breweries and alehouses in Seattle and Portland.

Celebrating thirty-one years of passionate brewing in the Rose City, Portland Brewing looks ahead to a future of unwavering obsession over what our civilized world simply can’t live without: great beer.

Founded in 1986, the brewery is one of Portland’s craft brewing pioneers and remains committed to the city for which it is named.

NAB is excited to recruit for an amazing opportunity to support the Pyramid and Portland brands in connecting with their communities! Please continue to read for more details below.

Position Overview

The Community Events & Marketing Coordinator supports the Alehouse Admin, Brand team and local management teams in promoting traffic to the Alehouse and Taproom through general marketing and advertising strategies, banquets, special events and promotional programs. The incumbent will work closely with the marketing team to clearly understand and communicate the brand message to community partners as well as consumers in the Alehouse and Taproom markets. The incumbent will also manage three volunteer events in local markets that coincide with NAB’s Triple Bottom Line philosophy and companywide initiatives.

Marketing and Special Events

Lead and manage three companywide volunteer events at the local level

Conceptualization and execution of charity programs, fundraisers and promotions.

Managing, tracking and responding to donation requests.

Establish and maintain relationships with local non-profit and community organizations.

Research new and innovative methods to connect with local non-profit and community organizations.

Attend off-site community events to establish contacts and connect with the local community.

Press material development including press releases, media alerts, pitches and talking points.

Monitor and log all Alehouse, Brew House and Taproom press coverage.

Manage databases including non-profit and press contacts.

Create Facebook and other social media content including posts, events, advertisements and promotions.

Research and manage new advertising opportunities for the Alehouses, Brew House and Taproom.

Support the Alehouse Admin and Brand team in planning special events to promote the Alehouse, Brew House, Taproom and Brand including logistics management and promotion.

Attend and execute special events.

Develop general and event-specific marketing materials including posters, flies and print advertisements.

Research potential vendors and request quotes for production of new brand retail items.

Generate new ideas for retail items based on market research and customer feedback.

Work with vendors to produce mock-ups of new retail items and facilitate team input on new items.

Create and manage reports including vendor lists, sales and inventory.

Sales & Event Bookings

Prospecting new business, securing profitable business relationships, and managing and growing existing business relationships. Aggressively seek banquet and sales opportunities that bring additional business to the Alehouses, Brew House and Taproom.

In the absence of a Sales Development Manager:
Track and report weekly sales to General Manager.

Participate in management communication functions such as: MTM, banquet sales tracking and reservation books.

Administrative work including database management.

Assist in selling available banquet space within the Alehouse. Communicate contract, and bookings with management. Ensure management knows what the customer expects.

Managing banquet sales & bookings.

Cultivation of existing and repeat accounts.

Maintain customer records, key contract and other account management records.

Make changes to banquet menus in coordination with the Kitchen Manager as needed.

Provide feedback to management and staff regarding banquet results from the customer’s viewpoint.

Attain strong upper-level customer relationships.

Identify and assist in creation of competitive advantages.

ADDITIONAL FUNCTIONS OR RESPONSIBILITES

Generate and openly communicate ideas and suggestions for improvements

Perform other related duties and assignments as required and assigned.

PERFORMANCE STANDARDS

Sales:
Support the Sales Development Manager to meet or exceed banquet sales goals.

Support the Sales Development Manager to develop new banquet customers.

Support in achieving incremental sales/traffic goals for all other elements of the Alehouse operation.

Financial:
In the absence of the Sales Development Manager, track banquet sales vs budget and report to General Manager

Customer Development:
Community involvement and networking to build business

Build regular business and repeat customers

Work collaboratively and cooperatively with the company departments to further the best interests of the company, and the team as a whole.

Operate within State & Federal Liquor Laws.

Quality of work: Attention to detail, conscientious, aware of changes to schedule, lack of mistakes, miscommunication and oversights

Judgment: Ability to make and execute correct decisions when necessary or call for help when appropriate.

Teamwork: Effective in working with others, both within and outside the department. Treat coworkers in a respectful and courteous manner.

SKILLS

Excellent PR and customer relations skills

Intermediate to Advanced computer skills. Good understanding and experience with Microsoft Office suite. Experience with Photoshop, InDesign and Illustrator preferred

Familiar with labor, alcohol, health laws and codes

Knowledge of cash register systems

Good merchandising skills

Cash handling skills

Basic accounting skills

Food and beverage knowledge

Self-starter, highly organized, and able to work well with all levels in the organization

Time management, organizational, planning, problem-solving and analytical skills

Active learning- understanding the implications of new information for both current and future problem-solving and decision-making

Writing – communicate effectively in writing as appropriate for the needs of the audience

Speaking – talking to other to convey information effectively

Effective planning skills that ensure deadlines and objectives are met

Effective delegation skills that ensure goals are met by subordinates

EXPERIENCE AND EDUCATION

Bachelor’s degree in Communications, Public Relations or marketing OR equivalent experience

2+ years of experience in a PR or marketing role

1-2 years of high volume restaurant experience in FOH positions preferred

1 year banquet operations experience preferred

North American Breweries is committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. EOE/AA Minority/Female/Disability/Vet