Communications Specialist- Marketing

Job Summary

Under the supervision of the Director of Marketing and Communications, the Communications Specialist provides support to the development and implementation of marketing projects in accordance with the hospital and system strategic plans. The position serves as counsel in matters related to hospital marketing, public and community relations and implements marketing plans, advertising, community outreach and events, public relations and internal/external communications.

The Position

This position provides comprehensive support and assistance with day-to-day activities, exercising independent judgment and creativity. Essential to the job are strong interpersonal, design, writing, organizational and communication skills.

Essential Job Responsibilities

Manage production (design, writing, editing, distributing) of news releases and media advisories, website content, correspondence, presentations/speeches, internal and external publications and other articles and collateral material.

Support hospital’s marketing strategy, brand development, and digital strategy through implementation of tactical initiatives, such as social media support and custom relationship management (CRM) campagins.

Supports service-line marketing by helping to define target markets, assess customer needs and service quality characteristics, formulating marketing plans to meet those needs and analyzing effectiveness of marketing initiatives.

Develops and manages website content and works with web team on site design and functionality.

Support marketing team with community outreach and sponsorship activities, hospital week observances and employee-related events.

Provide advertising, marketing, and logistical support for special events and community outreach projects (open houses, consumer and/or physician events, health fairs, seminars and screenings, and other community outreach activities).

Attend to the details of special event implementation and follow-up, collaborating with internal personnel and external resources, as necessary.

Provide media support for general inquiries/information, written media statements/quotes, patient condition reports, bios and photos.

Manage special projects as assigned.

Supports the implementation of the internal communication strategic plan and related activities.

Serve as an exemplary writer, consistent with the organization’s tone and mission, writing clean, concise, well-polished copy.

Edit content produced by team members, including conceptualizing the projects upfront and copy-editing prior to publishing.

Create and implement an annual and monthly editorial calendar and determine sources for content both internally and externally.

Provides media relations support, as assigned.

Other duties, as assigned.

Requirements

Bachelor’s degree in marketing, public relations or related field.

Understanding of digital Marketing communications channels.

Strong writing and editing background, proficient in AP style.

Proficient in Microsoft Office.

New grads (solid internship required) may apply.

Excellent organizational and time management skills.

Excellent verbal and written communication skills.

Familiarity with e-newsletter templates, website content management systems, website and social media analytics.

Team-oriented outlook and the ability to collaborate effectively with marketing communications team.

Must work well under pressure of multiple projects having competing deadlines, and with minimal supervision.

Ability to both approach work strategically and to execute assignments at a tactical level.

Flexibility required. Occasional evening and weekend work.

Preferred Requirements

2-3 years of marketing communications experience.

Healthcare marketing experience.

Familiar with graphic design programs, PhotoShop, InDesign, Dreamweaver, etc.

Familiar with website content management systems and HTML.