Communications Specialist

Purpose

Promote Texas Digital Library membership, services, and programs through planning and execution of dynamic and effective marketing and communications strategies. Work with other outreach staff to facilitate growth of the TDL membership, maintain active consortial community, elevate TDL visibility

Essential Functions

Develop and implement communications and member recruitment plans targeting multiple audiences, in collaboration with Executive Director and other team members. Manage promotional campaigns from conception to completion. Manage the development, distribution and maintenance of all external-facing print and electronic collateral, including multiple web sites, social media channels, e-newsletters, brochures, and press releases. Use data-driven methods and tools to develop, measure, and assess the effectiveness of communications activities. Develop and maintain collaborative relationships to facilitate successful implementation of communications goals. Partner with internal units such as Technology and Services teams to ensure accuracy and appropriateness of content. Develop and maintain relationships with network of communications contacts within and outside of the TDL consortium. Assist with other recruitment and outreach activities as assigned, such as prepare talking points and presentations for the executive director; assist with conferences and events.

Marginal/Incidental functions

Other related functions as assigned.

Required qualifications

Bachelor’s degree in communications, marketing or related field. Five years experience in marketing, communications or a related field. Excellent writing/editing and verbal communication skills, with experience developing and implementing communications strategies. Hands-on experience with content management systems, social media tools, and graphic design tools. Ability to build relationships with and communicate to a diverse group of constituents, including faculty members, library staff and administrators, students, and vendors. A track record as an implementer who thrives on managing a variety of key initiatives concurrently. Enthusiasm, maturity, and an aptitude for leadership, with the driving need to set and meet ambitious goals. A self-starter, able to work independently, and entrepreneurial; enjoys creating and implementing new initiatives. Willingness and ability to research and learn about new technologies and the work of libraries and archives.

Equivalent combination of relevant education and experience may be substituted as appropriate.

Preferred Qualifications

More than five years of experience in marketing communications, digital content production, or a related field. Experience with grant-writing. Prior experience in marketing in the library or higher education space. High comfort level with information technology concepts. Design proficiency in Adobe Creative Suite or equivalent graphic design suite.

Working conditions

May work around standard office conditions

Repetitive use of a keyboard at a workstation

Use of manual dexterity

Some weekend and evening hours are required. May require travel.

A criminal history background check will be required

for finalist(s) under consideration for this position.

The retirement plan for this position is Teacher Retirement

System of Texas ( TRS ), subject to the

position being at least 20 hours per week and at least

135 days in length.

The University of Texas at Austin, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

If hired, you will be required to complete the federal Employment

Eligibility Verification form, I-9. You will be required to present

acceptable, original

documents

to prove your identity and

authorization to work in the United States. Information

from the documents will be submitted to the federal E-Verify

system for verification. Documents must be

presented no later than the third day of employment. Failure to do

so will result in dismissal.