Brand Marketing Specialist

EarthKind is looking for a Brand Marketing Specialist for either its Bismarck, North Dakota location or the Mooresville, North Carolina location.

This is an exempt, salaried, full-time position with competitive compensation, benefits, and a bonus.

COMPANY DESCRIPTION

There is something very special inside our company. You can see it reflected in our products, our way of doing business and our relationships with stakeholders. Since its establishment in 2000, EarthKind prides itself on making natural effective in the retail CPG pest control category. Our products are FIRST in safety, efficacy and customer delight.

Our corporate culture and values are based on learning (continuous improvement and innovation – we call it LEAN), accountability (focus and discipline at doing what you rock at – we call it MEAN), and purpose (working together to create a kinder earth – we call it ALL ABOUT GREEN). We energize and empower people by giving everyone the freedom to build the career of their dreams, by engaging their whole-self in their jobs. Our leaders are accessible and supportive of your growth and development. We listen with empathy and together discover new possibilities and opportunities.

Earth-Kind, Inc., headquartered in Bismarck, ND, is the leader in preventive pest control and the fastest growing retail pest control brands. Earth-Kind has been recognized as one of the 5000 fastest growing companies in the USA by INC. The CEO, Kari Warberg Block, has been named to the ‘top 3’ small business leaders in the USA by SBA, and selected by EY to the Winning Woman Program.

POSITION SUMMARY

The Brand Marketing Specialist is responsible for the timely and impactful execution of marketing partnerships and campaigns that align with the overall marketing and business strategy, and delivery of consistent branding messages across platforms as the lead editor. These campaigns include social and editorial influencer partnerships, online and offline marketing initiatives, paid media content series and in-kind partnerships.

REQUIREMENTS

Education

• Bachelor’s degree in business, marketing, communications, or a related field.

Training

• Proficient in advanced Microsoft Office skills including PowerPoint, Word, Excel and/ or corresponding – Google Docs tools
• Must be proficient at proofing and editing copy.

Experience

• 3-5 years of professional experience in marketing, especially related to brand advertising, to creating advertising materials, to directing advertising communications and other related working experience.
• 1-2 years project management and/or partnerships experience
• eCommerce experience is preferred but not required

Availability

• Ability to work off-hours, including weekends and travel 5% of time or more, if needed

REPORTING RELATIONSHIPS

• This position reports to the CEO

PROFESSIONAL SKILLS (critical success factors)

• Be energetic and collaborative with superior verbal and written communication skills and strong interpersonal skills
• Proof and edit content for brand consistency and message.
• Be able to coordinate all the branding activities, both as a leader and as a team member.
• Have skills in project management and the ability to collect data, define problems, establish fact and draw valid conclusions.
• Be a strategic thinker, a calculated risk taker, a creative marketer with a style that promotes credibility, respect and trust.
• Be a self- starter, proactive and excited about making ongoing process improvements and pitching new ideas
• Be exceptionally organized and have the ability to priority-set and implement multiple projects with superior follow through
• Be perceptive of the environment around you, striking the balance between efficiency, consistency and managing change
• Be results driven with experience analyzing the success of marketing initiatives with the purpose of future improvement in mind.
• Be passionate about the natural marketplace and partnership marketing

ACCOUNTABILITIES

• Support the Sales and Marketing Manager with the implementation of the marketing strategy, by assisting in tasks related to partnerships and initiatives.
• Assist in the ideation and research of developing unique, creative campaigns and partnerships to drive brand awareness and consideration.
• Develop strong and collaborative working relationships with key people responsible for execution (internally and externally), acquire all pertinent creative materials and obtain proper approvals.
• Take ownership of the development of an efficient tracking system to help coordinate product sample fulfillment for multiple (PR) partnership requests.
• Assist in the development of general and specific partnership/sponsorship pitch presentations to align with the overarching global marketing strategy.
• Serve as a brand advocate, ambassador, guardian, and champion in communicating internally and externally to current and potential partners and teams.
• Maintain and manage the implementation schedules and partnership yearly marketing calendar.
• Monitor the implementation of marketing tactics by all partners and track the success of the campaigns by using measurable tools.
• Submit briefs for various creative assets that are required for the execution of the partnership for both online and offline initiatives.
• Assist in the facilitation of sweeps and contest initiatives.
• Manage the partnership support email, analyzing and vetting incoming opportunities

OTHER

Please provide a cover letter with your resume submission.

There is no relocation assistance associated with this job posting.

Earth-Kind, Inc. is an EOE (Equal Opportunity Employer).

Please visit us @ http://www.earthkind.com/about-us/career-opportunities for more details about this and other EarthKind employment opportunities.

Job Type: Full-time

Required education:

• Bachelor’s

Required experience:

• Marketing: 3 years