Associate Director, Senior Designer

Plans, develops, and executes effective communication campaigns to promote the University’s programs, through advanced graphic design and visual storytelling.

Essential Job Functions:
1. May plan, direct, supervise, and coordinate work activities of subordinates and staff, including hiring, coaching, evaluating, and terminating.

2. Develops communication and promotional campaigns for a wide range of clients, working with creative staff to determine the best way to present information that advances the institutional brand and creative strategies.

3. Participates in design and production of collateral for communication campaigns, handling budgeting and scheduling, and assisting with such responsibilities as design development, production coordination, and progress tracking. This may include social media-quality photo and video capture.

4. Develops briefings, brochures, graphics for web pages, promotional materials, illustrations, and computer artwork for use in print and display materials.

5. Researches illustrations and photographs to plan presentation of materials.

6. Creates designs, concepts, and sample layouts, based on knowledge of layout principles and esthetic design concepts.

7. Prepares illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes.

8. Attends photo shoots and printing sessions to ensure that the products needed are obtained.

9. Develops graphics and layouts for product illustrations, logos, and Web sites.

10. Draws and prints charts, graphs, illustrations, and other artwork, using computer.

11. Uses computer software to generate new images.

12. Keys information into computer equipment to create layouts for client or supervisor.

13. Determines size and arrangement of illustrative material and copy, and selects style and size of type.

14. May prepare detailed storyboards showing sequence and timing of story development for video production.

15. Initiates market research studies or analyzes their findings.

16. Coordinates or participates in strategic enrollment marketing or promotional activities.

17. Establishes and maintains effective working relationships with clients.

18. May write interesting and effective communication programs and oversees and implements promotional campaigns across a variety of channels.

19. Identifies main client groups and audiences, determines the best way to communicate and engage audiences to elicit desired outcomes, and develops and implements a communication plan.

20. May manage communications budgets.

21. Evaluates advertising and promotion programs for compatibility with public relations efforts.

22. Performs other duties as assigned or required.

Marginal Job Functions:
Required Knowledge, Skills and Abilities:
Knowledge:
1. Design – Knowledge of design techniques, tools, and principles.

2. Communications and Media – Knowledge of media production, visual, verbal, and interactive communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via written, oral, and visual media.

3. English Language – Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

4. Customer and Personal Service – Knowledge of principles and processes for providing customer and personal services. This includes needs assessment, meeting quality standards for services, and evaluation of user satisfaction.

5. Marketing – Knowledge of principles and methods for describing and promoting programs and services in order to achieve desired outcomes.

6. Digital Media – Knowledge of digital media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and persuade via digital, web, and social media.

Skills:
1. Critical Thinking – Advanced skills in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

2. Judgment and Decision Making – Advanced skills in considering the relative costs and benefits of potential actions to choose the appropriate one.

3. Persuasion – Advanced skills in persuading others to change their minds or behavior.

4. Active Learning – Advanced skills in understanding the implications of new information for both current and future problem-solving and decision-making.

5. Active Listening – Advanced skills in giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

6. Reading Comprehension – Advanced understanding of written sentences and paragraphs in work-related documents.

7. Social Perceptiveness – Advanced skills in being aware of others’ reactions and understanding why they react as they do.

8. Monitoring – Advanced skills in monitoring / assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

9. Advanced knowledge of MS Office Suite (Outlook, Word, Excel, PowerPoint).

10. Advanced knowledge of standard Adobe Suite.

Abilities:
1. Oral Comprehension – The ability to listen to and understand information and ideas presented through spoken words and sentences.

2. Written Comprehension – The ability to read and understand information and ideas in writing so others will understand.

3. Deductive Reasoning – The ability to apply general rules to specific problems to produce answers that make sense.

4. Visualization – The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

5. Fluency of Ideas – The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

6. Originality – The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

Physical Requirements:
1. Near Vision – Must be able to see details at close range (within a few feet of the observer).

2. Visual Color Discrimination – Must be able to match or detect differences between colors, including shades of color and brightness.

3. Manual Dexterity – Must be able to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.

4. Speech Recognition – Must be able to identify and understand the speech of another person.

5. Speech Clarity – Must be able to speak clearly so others can understand you.

Job Description

Job Requirements

Required Certifications/Licensures:
Required Education

Bachelor’s Degree

Major (if required):
Required Experience:
Six (6) to eight (8) or more years of related design and communications experience.

Preferred Qualifications:
Master’s Degree; Bilingual (English & Spanish)

Is this a safety sensitive position (are applicants potentially subject to drug testing)?

No

Does this position require a criminal background screening?

No

Pre-Employment Conditions

Sensitivity Disclaimer