Associate Brand Manager

Redhook Brewery, part of Craft Brew Alliance, has an immediate opening for an Associate Brand Manager . Th ABM assists the Brand Manager in all aspects of brand marketing, analysis, and execution.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Specific job duties:

Work closely with the Brand Manager to develop annual strategic brand marketing plans and the tactical implementation and execution of these plans. The ABM will primarily assist in the following areas:

· Assist Brand Manager in brand, industry, and competitive analysis.

· Assist in the management of the brand portfolio to maximize the effectiveness of each beer in the brand family.

· Assist in the development of new beer and package designs, working closely with brewing, supply chain, production, and outside agencies & vendors.

· Assist in the management of the advertising and media programs including the development and execution of new advertising materials and coordinating timelines to effectively execute these programs.

· Work closely with the merchandising department in the development and execution of new point of sale materials.

· Work closely with the Field Sales and Key Account Managers to develop and execute annual retail promotion plans.

· Work closely with Field Marketing Team to ensure the brand marketing programs (beers, advertising, point of sale, etc.) are well coordinated with local marketing programs (sponsorships, promotions, grassroots, etc.).

· Work closely with the sales team to develop new programs focused on building strong brand images and sales momentum.

· Develop & present brand strategy presentations to internal sales team and external wholesalers.

In addition to these specific responsibilities, the ABM will work closely with all agency partners and be involved in the management and execution of public relations, website and internet marketing, consumer and industry research, community goodwill, and brand licensing programs.

Position requirements:

Bachelor’s degree in Business Administration (Marketing) or equivalent work experience.

A minimum of 3 years CPG marketing, preferably in adult beverage.

A strong passion for, and desire to grow in knowledge of, the craft Beer industry.

10-15% travel may be required for this role.

Craft Brew Alliance offers a competitive compensation and benefits package, rewarding work environment and growth for committed professionals. No phone calls, please. We are an equal opportunity employer.