Assistant Brand Marketing Manager

SUMMARY:

Works closely with the Director of Marketing to execute marketing and business strategies for designated brands.

RESPONSIBILITIES:

• Manages and maintains e-commerce and consumer websites on a daily basis to ensure accurate product pricing, inventory, and production plans.
• Develops marketing collateral, creates ad hoc Excel reports and charts, and designs PowerPoint presentations for management meetings and sales analysis.
• Manages domestic sales trade shows, events, and customer meetings for Marketing group. Ensures marketing collateral is up to date and readily available. Assists in initiating potential new client contacts at events.
• Works closely with Merchandise Managers to develop and execute “Go To Market” calendar.
• Edits and proofreads both internal and external marketing communication materials.
• Coordinates the development of annual product catalogs and swatch cards (manages internal design team and outside vendors.)
• Maintains and updates category research data on basic apparel using NPD software.
• Develops seasonal promotional plans.
• Conducts monthly market analysis utilizing syndicated research and other research vehicles.
• Recommends non-go-forward SKU’s based on sales and market trend analysis
• Initiates and assists in copywriting processes with packaging, catalogs, and other marketing materials.
• Works closely with outside agencies regarding marketing initiatives, i.e.: locates and researches agencies, negotiates prices, obtains service agreements, has agreements reviewed for legal compliance, etc.
• Monitors and assists in managing Facebook and other social media sites, including: posts, tweets, etc.
• Performs other duties as assigned to meet business needs.

REQUIREMENTS:

• Proficient in Microsoft Office (Excel, Word, Outlook, etc.)
• Marketing, Communications, or Business degree required
• At least 3 years of relevant experience required. Candidates with corporate marketing experience in related industry (consumer goods, apparel, or agency experience) strongly preferred.
• Experience with NPD software preferred
• Ability to work in a team-based environment
• Hearing is required in order to hear instructions, receive information from various sources, and understand safety warnings
• Vision is required in order to read instructions, interpret data, and formulate visual presentations
• Domestic travel required (10% of time)

ABOUT GILDAN:

Gildan started operations in Canada in 1984 and has since grown into a leading supplier of quality branded basic family apparel, including T-shirts, fleece, sport shirts, underwear, socks, hosiery, and shapewear. The Company operates state-of-the-art manufacturing facilities in multiple countries and distributes its products around the globe. The Company sells its products through two primary channels of distribution, namely printwear and retail markets.

Gildan is committed to being a reputable corporate citizen, contributing to the environmental, social and economic well-being of the communities where we live and operate.

BRANDED APPAREL DIVISION:

The Branded Apparel segment, headquartered in Charleston, South Carolina, designs, manufactures, sources, markets and distributes branded family apparel, which includes athletic, casual and dress socks, underwear, activewear, sheer hosiery, legwear and shapewear products which are sold to retailers in the United States and Canada.

Within this segment, Gildan products are sold under a diversified portfolio of company-owned and licensed brands, including the Gildan®, Gold Toe, Secret®, Silks®, Kushyfoot®, Secret Silky®, Therapy Plus and PEDS® brands. The Company also services a small number of targeted global athletic and lifestyle brands.

This position does not offer sponsorship.

Equal Opportunity Employer

Minorities / Females / Protected Veterans / Individuals with Disabilities

Job Type: Full-time

Required education:

• Bachelor’s