Hotline: 404-491-0865

Analyst – Marketing/Data Science

Kantar Millward Brown New York, NY Information Technology

Kantar’s Marketing Science/ Advanced Analytics team is a key enabler for surfacing connected data intelligence, working across a wide variety of statistical techniques such as driver analyses, segmentation, marketing mix modelling, multi-touch attribution modelling, and discrete choice modelling. This position reports to a senior leader within the Marketing Science Team.
Kantar Insights is one of the world’s leading research agencies, specializing in helping companies optimize Brand and Communications strategy. The Kantar Insights operating brands – Kantar Millward Brown, Kantar TNS, Kantar Added Value and MaPs – specialize in an integrated suite of research and analytic solutions that help companies improve how they connect with their consumers and grow their brand equity.
Analytics is a key growth area for Kantar in North America, and a critical backbone for many of our solutions of the future. Kantar’s value to clients lies increasingly in the connections we can make between different data-sets that results in richer and deeper insights and allows us to offer more customized, more interesting and ultimately, more effective solutions and services to our clients.
KEY OUTCOME
In this position, you will:
  • Work or consult with clients and internal client management staff to design and deliver analytical solutions to solve a wide variety of complex business questions and deliver better insights to our clients.
CAPABILITIES
At a minimum to succeed, you will need:
  • A Masters or PhD degree in statistics, marketing or data science,
  • Proficiency in the following types of analyses and skills
    • Basic statistics
    • Regression, Driver Analytics (like PLS, SEM, Kruskal’s), Choice Modelling, Factor/Cluster Analyses
    • Statistical software packages such as SPSS, SAS, R, and Python
    • Good written and oral communication skills.
    • Skills in Time Series Analytics, Market Mix Models, Multi Touch Attribution, Machine Learning, Text Analytics, and Programming skills are not required but are a strong plus
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Eltas EnterPrises Inc.
3978 Windgrove Crossing
Suite 200A
Suwanee, Georgia
30024, USA
contact@eltasjobs.com

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