Advertising Specialist

Joy Global solves mining’s toughest challenges by providing advanced equipment, systems and direct services to the global mining industry. We partner directly with our customers, enabling them to achieve zero harm, the highest production and lowest lifecycle cost for their mining operations. Joy Global’s industry-leading product brands include P&H, Joy and Montabert and our integrated technology, services and solutions are a critical component of mining operations in a variety of commodity markets including energy, hard rock and industrial minerals. Visit www.joyglobal.com for more information.

Joy Global is currently seeking an Advertising Specialist in Milwaukee, WI.

The role of Advertising Specialist is to implement and manage the advertising plans and priorities set forth by the Advertising & PR Manager. In particular to:

Manage creation of all ads (print and digital) requested throughout the company, working with in-house graphics team to continually update and create new ads specific to our products, services and brands. Ad content to manage will range from partial to full-page print, static and interactive digital ads.

Work with translation service and regional teams on content translation as needed

Oversee integrated online marketing and email campaigns, webinar coordination, and other digital-based initiatives coordinated with industry media and websites

Ensure timely submission of advertising materials to publications/websites, keeping record of what ads were placed, when, for end of the year reporting

Assist with global advertising budget planning

Help facilitate tracking KPIs using media monitoring software (Meltwater)

Keep manager and others informed in a timely fashion of industry trends and news (weekly reports, as-it-happens email updates for major items, oversee quarterly and end of year reporting)

Assist with internal customers marketing needs, including social media posts, helping organize/facilitate promotions, guiding and assisting with powerpoints and presentations

Qualifications:
Must be strong in PowerPoint and Excel, will need to quickly learn how to use Meltwater and ad

request tracking system through iMeet

Must have strong written and verbal communication skills

Must understand how to use social media (facebook, twitter, linkedin, youtube) for business. Experience in targeted and boosted campaigns across channels preferred.

Experience with digital marketing/SEO/tracking preferred

Bachelor’s degree in advertising, digital marketing or communications highly preferred plus 2-5 years of experience.

Must be very organized and able to juggle multiple daily requests and deadlines, managing up on occasion to get whatever is needed from manager to complete ad requests on time

Must be comfortable working with global teams (no other languages required, but comfort in working with non-native English speakers is)

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