Marketing Coordinator

About State Street

Across the globe, institutional investors rely on us to help them manage risk, respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.

Our promise to maintain an environment where every employee feels valued and able to meet their full potential infuses our company values. It’s also part of our commitment to inclusion, development and engagement, and corporate social responsibility. You’ll have tools to help balance your professional and personal life, paid volunteer days, and access to employee networks that help you stay connected to what matters to you. Join us.

State Street is an Affirmative Action/ Equal Opportunity Employer/Vet/Disability.

Job Description

Job Description: Reporting to the Senior Marketing Manager, this position will be responsible for the tactical execution of web-related projects.

Scope of the role includes, but may not be limited to:
Work closely with stakeholders within the Channel Marketing team to understand not only request, but reasoning behind requests in order to ensure proper implementation and execution.

Work with various stakeholders to continuously refine and improve the sites. Work with SEO/Analytics manager to ensure optimization of sites and accuracy of analytics.

Work closely with Channel Marketing to maintain sites, including refreshing content across the site; participating in larger campaigns and encouraging the use of web properties in different ways.

Monitor activities of different market segments and users, as well as general user trends using Webtrends software.

Additional Information:
Collaborate with Institutional Channel Marketing, Global Content, and Design teams to ensure that the organization’s online properties successfully communicate marketing priorities and accurately represent the corporate brand for a global audience.

Collaborate with members of the Global Product and Marketing teams to develop, manage and govern web content and thought leadership that meets project goals and content strategy on web properties and campaign landing pages.

Create and manage visually compelling web pages that meet cross-channel information needs. Incorporate template structure, page design, content hierarchy, and strategic calls to action that help users complete desired tasks or guide them to next steps. Work with clients to develop keyword strategies that optimize web pages and campaign content for both paid and organic searches.(SEO/SEM)

Provide insight by using data analytics trending tools to create and analyze user dashboard reports.

Qualifications

1 years of experience as a web/digital/interactive project manager or similar position in an agency or financial services industry environment

Experience working with internal partners who help support the development of the websites –

Experience working with Content Management System, ideally the Adobe platform

Job Opening ID

156142

Location

US MA Boston

Closing Statement

To apply to this position, follow the “apply now” link. To locate this position in our application page, please use the KEYWORD search functionality and insert either the State Street Job ID or the Location.