Regional Marketing Specialist, Desert States

THE ROLE:

Tesla is looking for a Regional Marketing Specialist to support various marketing responsibilities including lead generation, content creation and retail marketing events to support regional sales goals.

To succeed at Tesla, you must be energetic, highly organized, and hard working. You should have a passion for electric vehicles, sustainable energy and the ability to create exceptional marketing campaigns to increase awareness and drive sales within the region.

This role will report to the West Marketing Manager and is focused on the Desert Region which includes Nevada, Arizona, and New Mexico and will be based within the region. Travel is expected throughout the region. Our ideal candidate is a self-starter with strong interpersonal and communication skills.

RESPONSIBILITIES:

• Work under the direction of the West Marketing Manager and Regional District Manager to develop targeted marketing plans with a coherent integration of marketing tactics, digital channels, event and PR activities to achieve store goals.
• Identify regional specific events and activities to generate high quality leads for the local market.
• Manage the planning of regional activities including store openings, test drive and lead generation events. Manage these activities to maximize impact and ensure execution meets the global brand strategy.
• Assist in the development, management and implementation of a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches).
• Assist in the development of in-store programs and campaigns to engage existing leads and create new leads.
• Identify and develop high quality regional partnerships that enhance the customer experience and offer lead generation opportunities for the region.
• Act at the liaison between the regional sales teams and the marketing department.
• Ensure all regional stores and service centers are meeting brand expectations regarding code of conduct, uniforms and merchandise.
• Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral)
• Support executive and corporate events as needed.
• Manage outside agencies and vendors on an as needed basis.
• Evaluate and track the success of programs and campaigns.
• Effectively deliver results of marketing objectives within the designated and agreed budgets.
• Ensure compliance with global brand strategy and corporate identity for Tesla.

REQUIREMENTS:

• Bachelor’s degree (B.A.) or equivalent to 2-3 relevant work experience
• Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media
• Maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes
• Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently
• Proficient in MS Office
• Proven ability to work in a fast-paced, dynamic and deadline-oriented environment
• Positive “can do” attitude, passionate and able to show commitment and to inspire others
• Large company discipline…small company entrepreneurial attitude
• Team player and builder – leads by example
• 50% Travel Required within region mainly between Las Vegas and Phoenix.