Quantitative Marketing Analyst

ABOUT CARVANA….

Recently ranked #5 in Forbes Magazine’s list of America’s Most Promising Companies, Carvana offers the excitement, culture, and opportunity of a start-up, along with the capitalization and infrastructure of an established business.

We sell cars, but we’re not salespeople. At Carvana, we’ve made it our mission to transform how cars are bought and sold. We saw a huge problem with how much it can suck to buy a car the traditional way so we committed to tackling one of the largest, yet-to-be-disrupted markets in the world – the $1T per year U.S. car market (yes, that’s $Trillion with a “T”).

We provide a seamless, online car buying experience for consumers. From our searchable showroom of fully-inspected, certified cars, to high-resolution 360° photographs of our vehicles’ interior and exterior, to real-time financing and warranty packages. With delivery possible to the buyer’s driveway in 24 hours or pick-up available from one of our state-of-the-art car vending machines (yes, you read that right) all with a 7-day money back guarantee, customer satisfaction is at the core of our business. With no dealerships or commissioned sales people, we also save thousands of dollars per car that we pass on to our customers.

For more information on Carvana, take a look at our company introduction video. ( https://www.youtube.com/watch?v=c5dpBRp0-_w )

WORKING AT CARVANA YOU WILL NOTICE THAT…

You’ll need to be a great communicator, a brand ambassador, and possess the know how to get the job done.

We expect bright people, willing to roll up their sleeves, take on new assignments, and juggle many things at once.

In return for your hard work, you’ll have an opportunity to work at one of the fastest growing and creative technology companies around, as well as help us promote a life-changing product and develop a world-class team every day.

WE’RE LOOKING FOR….

An analytical, driven and resourceful person to join our rapidly growing organization. This individual will have the unique opportunity to join a team that is in the process building best in class data-driven marketing capabilities from the ground up.

The majority of this team’s day to day focus will be the optimization and automation of online marketing channels such as Paid Search, Display, Paid Social Media, Listing Sites and Online Video, but the team is also responsible for testing and measurement across all marketing channels including more traditional offline media like TV, radio, direct mail, billboards, etc. Ultimately, the team is responsible for generating the most revenue possible from Carvana’s marketing investments.

This person does NOT need to have experience in marketing, but must be anxious to leverage his/her analytical and technical skills to make an immediate and meaningful impact on the business. We have no shortage of data, resources or ambition at Carvana, and we are excited to bring on people who share our desire to leverage data and technology to accelerate our disruption of the traditional car buying experience.

SPECIFICALLY, YOUR RESPONSIBILITIES INCLUDE

• Build and deploy online marketing campaigns to maximize lead generation within budget constraints and branding guidelines
• Understand and optimize the precise mechanics and data underpinning each of our marketing channels, particularly the digital ones
• i.e., become the go-to resource for any questions regarding how channels like SEM, Facebook Ads, etc work
• Analyze large data sets in Excel, SQL, Python or similar to actively monitor campaign performance and identify opportunities for top line growth and/or efficiency gains
• Automate (or spec out work for dedicated developers and data scientists to automate) marketing processes including incorporation of data into real-time decision making
• e.g., bidding algorithms, data visualization, dynamic creatives, etc
• Build dashboards using Tableau, Excel or similar to explain/communicate marketing performance and identify opportunities for improvement
• Collaborate with the Brand and Data Science teams to ensure alignment with Carvana’s creative strategy and leverage our internal analytical capabilities
• Partner closely with Google, Facebook, etc to build and maintain strong relationships that position Carvana as a preferred advertiser with benefits including beta testing, access to engineers, etc
• Track marketing spend (manually and via API, depending on the type of spend) and collaborate with the accounting team to ensure we are on tracking correctly to budgeted plans
• Regularly update Carvana’s senior executive team on marketing performance, opportunities and testing strategy
• Design and execute A/B tests on creative elements of campaigns, including ad copy headlines, ad descriptions, ad formats, and ad images

THE QUALIFYING CANDIDATE MUST HAVE:

• Quantitative undergraduate degree with strong academic record; graduate degree preferred
• i.e., engineering, math, finance, computer science, accounting, business analytics, etc
• Analytical mindset with exceptional critical thinking capabilities
• Comfort navigating and manipulating large data sets to identify trends and underlying drivers
• Expert level knowledge of Excel
• Proficiency in PowerPivot, Microsoft VBA and/or SQL preferred
• Ability to complete projects in Python, or the ability to learn Python quickly
• Experience with Tableau is a plus
• Ability to thrive (and preference to work) in a dynamic, fast-paced environment with frequently changing goals and deadlines
• Demonstrated intellectual curiosity and interest in solving problems, particularly using data to help answer somewhat nebulous questions (e.g., how consumers make purchasing decisions)
• Excellence in implementation, including attention to detail and strong organizational skills
• Enthusiasm and positive energy to contribute to and thrive in a rapidly growing start-up atmosphere where roles continually adapt as the company evolves

BENEFITS

• Full-Time Salary Position
• Medical, Dental, and Vision benefits
• 401K with company match
• Access to opportunities to expand your skill set and share your knowledge with others across the organization
• Company culture of promotions from within, with a start-up atmosphere allowing for varied and rapid career development

Carvana is an equal opportunity employer