Marketing and Community Relations Director

Develop and implement comprehensive and product-specific strategic marketing communications plans that support Magellan?s overall marketing strategy and sales goals. Provide oversight of Magellan?s Internet-based outreach to ensure clarity, accuracy, timeliness and consistency with Magellan?s strategic plan, vision, mission and values.

Essential Functions:
-Establish and implement strategic marketing plans related to market- or product-specific initiatives.

Establish and implement a corporate-wide strategic marketing plan that is consistent with Magellan?s positioning in the marketplace and that supports Sales & Marketing?s strategic plans and goals.
Develop and refine marketing collateral materials for special audiences or projects that are consistent with Magellan?s overall business strategy, marketing strategy and desired corporate image.
As business owner of primary Internet site (MagellanHealth.com), facilitates the technical and content objectives for the site and is responsible for strategic design, graphic design oversight and content generation.
Support corporate-wide communication strategies by establishing and distributing messages to prospects that are consistent with messages going to other internal and/or external audiences. Ensure clarity, accuracy, timeliness and consistency of those messages with Magellan vision, mission and values.
General oversight of and participation in other online initiatives, including MagellanBroker.com, MagellanProvider.com, MagellanAssist.com and MagellanProviderFind.com.
Development and oversight of materials directed to prospects including special letters, memos, media clips, etc. Included in the universe of prospects are current customers targeted for up-sell opportunities.
Manage all external advertising agency work and/or any freelance graphic designers, writers or media buying services and ensure compliance within established budgets.
Establish and monitor work within a departmental budget.
Creatively translate corporate positioning statements into language that can guide the development of advertising and direct marketing campaigns that generate sales leads.
Manage different creative talent inside and outside of the organization and be able to pitch effectively creative ideas to internal sales and marketing staffs.

General Job Information

Title

Marketing and Community Relations Director

Grade

Job Family

Marketing

Country

United States of America

FLSA Status

United States of America (Exempt)

Recruiting Start Date

3/30/2018

Date Requisition Created

3/30/2018

Minimum Qualifications

Education

Bachelors (Required)

License and Certifications – Required

License and Certifications – Preferred

Other Job Requirements

Responsibilities

8+ years experience in marketing with proven experience developing and implementing strategic marketing plans., Experience in marketing, public relations, communications, community relations or advertising. Experience developing and implementing strategic marketing communications plans and new product launches, in product positioning and marketing and in establishing and maintaining successful relationships with stakeholders and media. Experience establishing and maintaining vendor relationships. Experience executing communication strategies built into customer contracts.???Successful candidates will understand the health care, public health and behavioral health care product launches, positioning and targeting and strategic marketing.?Web-based communication skills are required.??

Competencies

Language(s)

Magellan Health Services is proud to be an Equal Opportunity Employer and a Tobacco-free workplace. EOE/M/F/Vet/Disabled